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Dear YouTube: We Love You But You Need an A/B Testing Feature


A/B testing is a proven way of determining which of your web properties performs best with users and delivers the best ROI. YouTube provides some incredible analytics features, but the ability to split-test videos, titles, descriptions, and thumbnails would provide

Posted in analytics, description, editing, research, ROI, strategy, thumbnails, video marketer, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

71% of Marketers Confirm Video Converts Better Than Other Content [Study]

Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study confirms that online video has

Posted in B2B, B2C, brands, content marketing, conversion, engagement, exposure, hosting, metrics, report, research, ROI, strategy, study, survey, video marketing, Video Production Tips, Video Trends & Research, Vimeo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

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