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How Brands Can Make the Most Out of Christmas Video Marketing

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It’s that time of year again when many of the biggest brands in retail are launching their Christmas video campaigns. We take a look at how UK retailer John Lewis has captured the hearts and minds of consumers (with #BusterTheBoxer),

Posted in ad campaign, brand awareness, Christmas, engagement, Facebook Video, metrics, Mobile Video, retail, Tubular, Video Advertising, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Social Video Campaigns are Winning Awards for Delivering Business Results

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Not only is video marketing an essential part of any brand’s digital strategy, social video has been proven to return real business results, a metric that really can’t be ignored. We take a look at some of the top social

Posted in advertising, Australia, award, awards, brands, digital media, India, marketing, metrics, retail, sales, social media, Social Video, video campaign, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

How Marketers Can Blend Video & Shopping This Holiday Season

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Consumers are becoming more reliant on video than ever when it comes to researching, and purchasing products during the holiday season. We look at some of the ways innovation in online video can benefit both video marketers, and shoppers.

Posted in advertising, brands, engagement, holidays, influencers, Instagram video, mobile, product videos, retail, social media, strategy, video ad, video campaign, video marketing, Video Production Tips, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

Consumers Turn to Google for Christmas Shopping Ideas, YouTube for Christmas Cheer

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People search Google and YouTube in different ways, and in the run up to Christmas, we take a look at some of the top festive searches currently trending on both platforms. Video marketers still have time to prepare their holiday

Posted in branded video, Christmas, Google, Google Trends, playlists, retail, video marketer, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Squatty Potty Serves Up Frozen Unicorn Poop in New Video Marketing Campaign

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Many consumers will be familiar with the Squatty Potty after the product’s appearance on Shark Tank. But, now the brand wants to bring the product to the attention of everyone, and have teamed up with the legendary Harmon Brothers on

Posted in advertising, branded video, funny, marketing, Orabrush, retail, story, Video Advertising, video campaign, video marketing, Video Production Tips, Viral Video Marketing, YouTube, YouTube Marketing Tips Tagged with: , ,

Attn Video Marketers: Thanksgiving is Bigger on YouTube than Black Friday

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Nearly 90% of Google users also use YouTube, but people search Google and YouTube in different ways. Take Thanksgiving and Black Friday for example. Black Friday is now a more popular search term on Google than Thanksgiving, but on YouTube

Posted in Black Friday, demographics, Google, Google Trends, Quantcast, retail, sales, search engine, Thanksgiving, TV, video marketer, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Why YouTube’s 10th Birthday Was a Missed Opportunity to Look Forward

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YouTube is celebrating its 10th birthday this month by taking a look back at some of the highlights of the past decade. And that’s all great, but where are the usual strategic insights, new data and announcements of exciting feature

Posted in 18-34, advertising, beauty, brands, cat videos, Google, marketing, retail, sales, smartphone, tablet, Vidcon, video ad, Video Production Tips, Web Video Industry News, YouTube, YouTube community, YouTube Creators, YouTube Marketing Tips, YouTube Trends Tagged with: , ,

Last Minute Holiday Gifts for the Video Enthusiast

It’s never too late to buy that last minute holiday gift for the video enthusiast in your life – we have a few ideas for little, and not so little stocking fillers that will make any video creator, or watcher,

Posted in Amazon, camera, drone, GUIDE, retail, Video Production Tips, vlogger, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Digital Video Advertising Revenues Hit Record – $1.5B Already in 2014 [Report]

Revenue from online advertising hit a record high in the U.S. in the first half of 2014 at $23.1 billion. Digital video ad revenue alone grew by 13% to $1.5 billion, but it’s Mobile that’s on target to outgrow Search

Posted in ads, advertising, automotive, brands, digital video, display advertising, IAB, mobile, Mobile Video, mobile video advertising, report, retail, Rich Media, video ad, Video Advertising, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

YouTube Shopping is the New Window Shopping, Especially at Night

According to a new study, a third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. Consumers are using YouTube to research products, and as we are on the brink of the holiday

Posted in eCommerce Video, Google, holidays, mobile, research, retail, smartphone, UK, unboxing, Video Production Tips, Video Trends & Research, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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