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AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest Trends

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Artificial intelligence, machine learning, and big data are transforming the online video and internet marketing industries. Video publishers need to keep on top of the latest trends if they want to keep ahead of the game.

Posted in AI, analytics, big data, engagement, Google, machine learning, marketing, monetization, research, Tubular, video ad, Video Advertising, video marketer, Video Production Tips, Video Technology, YouTube, YouTube Analytics, YouTube Marketing Tips Tagged with: , ,

The Millennial Woman on YouTube [Report and Webinar Playback]

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A new report from Tubular Labs on The Millennial Woman on YouTube is a must-see for media companies and brands. It highlights the buying and lifestyle preferences of the demographic, helping publishers to better curate content to appeal to and

Posted in influencers, Millennials, research, TubularLabs, Video Production Tips, webinar, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

5 Huge Insights to Get the Most Out of Twitter's Video Monetization Feature

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Twitter has announced a new monetization feature for video publishers, but what do creators, and advertisers, need to know about the initiative? We bring you five huge insights into getting the most out of video on Twitter.

Posted in branded content, brands, consumption, marketing, metrics, mobile, Mobile Video, monetization, research, smartphone, social network, Social Video, tent-pole, Twitter, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

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The 2016 Rio Olympics are over and we know who won: NBC’s multi-platform coverage of the games. What lessons can brands, agencies, publishers, and video marketers learn about the type Olympics video content that got the most views?

Posted in advertising, broadcast, Content ID, engagement, Facebook Video, live stream, metrics, NBC, olympics, research, sports, tent-pole, Tubular, user-generated content, video ad, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

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According to a new report, 46% of all video plays in Q4 2015 were on tablets and smartphones. It’s Millennials who are using these mobile devices, and who are forcefully driving the action in digital video. Brands take note.

Posted in brands, connected TV, consumption, digital video, engagement, long-form, Millennials, mobile, Mobile Video, report, research, short-form, smartphone, subscribers, tablet, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

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Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets.

Posted in ads, best practices, branded content, brands, corporate, demographics, Facebook, Google, influencers, Instagram, internet marketing, Mobile Video, paid media, research, smartphone, strategy, video marketer, video marketing, video platforms, Video Production Tips, video views, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

U.S. Viewers Watch More UK Food Videos on YouTube Than the British! [Infographic]

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Food related content is blowing up on YouTube, and a new report from Google and Tubular highlights how recipes, walk-throughs, and cooking how-tos are performing, particularly in the UK.

Posted in brands, engagement, Google, infographic, report, research, TubularLabs, UK, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

70% of Car Buyers Who Use YouTube to Research Are Influenced by Video Content [Report]

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Consumers are increasingly turning online to research and review the car they are looking to purchase, and video is playing a big part in the customer sales cycle. Nearly 70% of people who used YouTube as part of their car

Posted in automotive, brands, consumption, Google, Google Trends, marketing, mobile, report, research, smartphone, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

73% of B2B Marketers Say Video Positively Impacts Marketing ROI

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A new study from the Web Video Marketing Council, and ReelSEO, confirms that 73% of respondents believe that video positively impacts marketing results and ROI. 83% of those companies surveyed are using video content for website marketing, with another 50%

Posted in B2B, brand awareness, brands, content marketing, ReelSEO, report, research, strategy, study, survey, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, web video marketing council, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

64 Percent of Consumers Use YouTube to Review Electronics Before Purchase

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Consumers are turning to YouTube as part of the buying process with 1 in 4 using the site for advice, inspiration, or to search for product reviews. 26% of shoppers confirm that they use online video for gift ideas, and

Posted in Black Friday, Christmas, commerce, engagement, gadgets, Google, mobile, research, study, unboxing, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

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