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How-to Be a Superstar YouTube Community Manager

Like teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to

Posted in annotations, closed captions, collaboration, content marketing, curation, demographics, description, engagement, exposure, how-to, influencers, optimize, partnership, playlists, reputation management, search results, social media, Social Video, subscribers, Video Advertising, Video Production Tips, YouTube, YouTube Channel, YouTube community, youtube marketing, YouTube Marketing Tips, YouTube network, YouTube Partner Tagged with: , ,

When Does a Parody Video Become a Full-on Brand Attack?

The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?

Posted in advertising, analytics, brands, contest, copyright, corporate, marketing, parodies, parody, reputation management, Social Video, Super Bowl, super bowl ads, video marketer, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

Chevrolet’s Rikk Wilde become an instant celebrity when he fluffed his lines when awarding Giants’ Madison Bumgarner, a Chevy Colorado truck. But #ChevyGuy & #TechnologyAndStuff could be a winner for the automobile company, if they play it right.

Posted in brands, broadcast, celebrity, copyright, FOX, meme, parodies, parody, reputation management, social media, sports, TV, Video Production Tips, YouTube, YouTube community, youtube marketing, YouTube Marketing Tips Tagged with: , ,

It’s Earned Media That’s Driving Brand Awareness for Uber on YouTube

The sharing economy has arrived in a very big way, and right now, Uber is the most visible name in the car sharing market. But to what degree is Uber in charge of its own message on YouTube? Well, it

Posted in brand awareness, brands, earned media, influencers, pre-roll, reputation management, social media, strategy, Video Production Tips, YouTube, YouTube Channel, YouTube community, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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