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How Luxury Brands Perform Differently When it Comes to Online Video [Report]

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How are luxury brands leveraging video, and what type of video content is working for them? A new study from OMD EMEA and Tubular Labs reveals vital social video insights across select sectors of the luxury industry.

Posted in advertising, beauty, brands, engagement, Facebook, influencers, Instagram, Instagram video, marketing, report, Social Video, study, Tubular, video platforms, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

TV Sized Football Audiences on YouTube for UEFA Euro 2016

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Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms

Posted in engagement, football, France, Germany, report, soccer, Social Video, television, Tubular, TV, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

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A new report predicts that video will account for a staggering 70% of all mobile data traffic in 2021. That’s an increase of 55% over the next 5 years.

Posted in connected devices, consumption, Internet of Things, mobile, Mobile Video, predictions, report, short-form, smartphone, social network, streaming, study, tablet, teens, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

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According to a new report, 46% of all video plays in Q4 2015 were on tablets and smartphones. It’s Millennials who are using these mobile devices, and who are forcefully driving the action in digital video. Brands take note.

Posted in brands, connected TV, consumption, digital video, engagement, long-form, Millennials, mobile, Mobile Video, report, research, short-form, smartphone, subscribers, tablet, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

U.S. Viewers Watch More UK Food Videos on YouTube Than the British! [Infographic]

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Food related content is blowing up on YouTube, and a new report from Google and Tubular highlights how recipes, walk-throughs, and cooking how-tos are performing, particularly in the UK.

Posted in brands, engagement, Google, infographic, report, research, TubularLabs, UK, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

62% of 18-24 Year Olds Would Buy a Product Endorsed by a YouTube Creator

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As more YouTube stars move into the mainstream and become familiar faces to consumers, 62% of 18-24 year olds would consider purchasing a product or service endorsed by a YouTube creator, over that of a TV or a movie star.

Posted in 18-34, advertising, brands, consumption, engagement, Facebook, influencer marketing, influencers, Instagram, Millennials, mobile, new media, PewDiePie, report, smartphone, social media, social network, teens, television, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

70% of Car Buyers Who Use YouTube to Research Are Influenced by Video Content [Report]

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Consumers are increasingly turning online to research and review the car they are looking to purchase, and video is playing a big part in the customer sales cycle. Nearly 70% of people who used YouTube as part of their car

Posted in automotive, brands, consumption, Google, Google Trends, marketing, mobile, report, research, smartphone, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

73% of B2B Marketers Say Video Positively Impacts Marketing ROI

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A new study from the Web Video Marketing Council, and ReelSEO, confirms that 73% of respondents believe that video positively impacts marketing results and ROI. 83% of those companies surveyed are using video content for website marketing, with another 50%

Posted in B2B, brand awareness, brands, content marketing, ReelSEO, report, research, strategy, study, survey, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, web video marketing council, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Football on YouTube: Branded Videos Generate 22% More Views [Report]

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Football, or soccer, is one of the most popular sports both on and off-line, and a new report from Tubular confirms what an impact it has had on online video in the last year. Did you know that football-related video

Posted in branded video, brands, Brazil, engagement, Facebook, football, influencers, report, soccer, social media, Social Video, sports, study, TubularLabs, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, Vine, World Cup 2014, YouTube, youtube marketing, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Ad Blocking: The Real Economic Impact on Small Video Publishers

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Ad blocking software is causing real harm to small video creators who rely on the revenue generated by carrying advertising. With 34% of U.S. adults actively using apps to block ads, we look at the effect on video publishers of

Posted in ads, advertising, IAB, Millennials, paywall, report, statistics, Video Advertising, video marketer, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

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