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Vidcon 2015 Welcomes ReelSummit – Exclusive Discount for Industry Track

For those of you that have been lucky enough to attend our annual ReelSummit event, where we brought marketers, brands, retailers, and storytellers together to celebrate the business of video, we have some news for you. The good news is

Posted in discount code, ReelSummit, Vidcon, VidCon 2015, Video Industry Events, Video Production Tips, Web Video Industry News, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

ReelSEO + Tubular = Fast-Forwarding Video Marketing Intelligence

When I started ReelSEO back in 2007, online video was still an infant and online video marketing was just being born. At YouTube, just six hours of video content was being uploaded to the site each minute — versus more

Posted in ReelSEO, ReelSummit, TubularLabs, video marketing, Video Production Tips, Web Video Industry News, YouTube Marketing Tips Tagged with: , ,

JW Player on The Latest in Video Technology Innovations

Jeroen (JW) Wijering, founder of JW Player, is one of the world’s foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.

Posted in adaptive streaming, bandwidth, captioning, captions, closed captions, HTML5, interactive video, JW Player, long-form, Mobile Video, Netflix, ReelSummit, streaming, video ad, Video Advertising, Video Production Tips, Video Technology, Videos About Video, YouTube, YouTube Marketing Tips Tagged with: , ,

The Benefits and Challenges of Live-streaming Video [Creators Tip #163]

The barriers to entry for live-streaming branded video content have never been lower. It’s easier than ever to broadcast a live event out to an engaged audience, but there are many factors to consider such as cost, delivery and accessibility.

Posted in branded video, broadcast, distribution, encoding, Hangouts on Air, live events, live stream, Live Video Streaming, Livestream, ReelSummit, streaming, Ustream, Video Production Tips, Videos About Video, webcasting, YouTube, YouTube Marketing Tips Tagged with: , ,

3 Ways to Get the Most Out of YouTube Analytics [#TubeTalk #44]

How can creators get the most out of the new YouTube Realtime Analytics data? Which key metrics should you track to measure your engagement on YouTube? We answer these and other questions of this weeks ReelSEO TubeTalk podcast, the best

Posted in comments, engagement, metrics, podcast, ReelSEO, ReelSummit, subscribers, tips, video marketing, Video Production Tips, watch time, YouTube, YouTube Analytics, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

2 YouTube Analytics Reports You Should Check Every Week [Creator's Tip #159]

In this week’s Creator’s Tip, we show you two of the most important reports in your YouTube Analytics. Studying the stats and information from these reports should give you enough rich data to create more compelling and engaging video content

Posted in analytics, metrics, ReelSummit, strategy, subscribers, tips, video marketing, Video Production Tips, Videos About Video, YouTube, YouTube Analytics, YouTube Marketing Tips Tagged with: , ,

How to Smash the Corporate Barriers That Kill Video Marketing Success

It’s rare that a marketing department or agency doesn’t encounter some kind of resistance to their video marketing efforts, but when that resistance is coming from high up in the corporate management chain, you will need all the tactics at

Posted in brands, Cisco, corporate video, marketing, metrics, presentation, ReelSummit, Rich Media, strategy, video marketing, Video Production Tips, Videos About Video, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Why Video Has Earned its Place at Every Stage of the Customer Journey

As video evolves, there are incredible opportunities in leveraging that content as a communications tool to help guide the customer or buyer’s journey through the entire business life-cycle. Video can be used to engage new prospects, as well as your

Posted in conversion, ecommerce, eCommerce Video, metrics, mobile, niche, ReelSummit, sales, social network, video marketing, Video Production Tips, Videos About Video, YouTube, YouTube Marketing Tips Tagged with: , ,

Experts Debate Winning Video Metrics for Brands in 2014

Online video is consistently showing its value well beyond the one-off viral hit. For the evolution of video marketing to continue, it is important to define what constitutes a “win”. At the 2014 ReelSummit, a panel of top video industry

Posted in agencies, brands, conversion, CTR, engagement, influencers, metrics, monetization, ReelSummit, strategy, subscribers, tips, video campaign, video marketer, video marketing, Video Production Tips, Video Tools & Software, video views, Videos About Video, viral, watch time, YouTube, YouTube community, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Google’s Jon Klaff Affirms the Next Big Leap in Video Advertising: Igniting Customer Passion

Every consumer has a personal relationship with a huge variety of brands, so those brands need to find advocates to carry their message for them, and they need to understand that those advocates watch what they want to watch, on

Posted in advertising, brands, broadcast, commercial, consumption, Google, ReelSummit, television, video ad, Video Advertising, Video Production Tips, Videos About Video, YouTube, YouTube Marketing Tips Tagged with: , ,

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