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The Future of Digital Video: Why Brands Need to Follow the Consumer

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The future of digital video is changing as consumers research their purchase decisions based on their needs, not on the needs of the brand or advertiser. Brands and publishers have to rethink their message and create amazing content, not just

Posted in advertising, analytics, brands, connected devices, digital video, distribution, engagement, marketing, programmatic, real time, social media, television, Tubemogul, TV advertising, user-generated content, Video Advertising, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

As The Internet Grows Bigger, What Do We Do About Video?

The Internet is still growing at a fast pace, and video is playing a huge part of that. But, with consumers streaming more online video content than ever, ISPs are already feeling the pain of maintaining the bandwidth required. How

Posted in 4K, bandwidth, bitrate, consumption, distribution, encoding, optimization, players, real time, Rich Media, streaming, user experience, video on demand, Video Production Tips, Video Technology, VOD, YouTube Marketing Tips Tagged with: , ,

Real-time Stats Arrive on YouTube With Minute-by-Minute Data

YouTube Analytics are a goldmine for creators and marketers, but for those of us who are in and out of the dashboard all day, the slight delay in reporting of some of the viewing stats has been a little frustrating.

Posted in analytics, distribution, engagement, events, real time, tent-pole, Video Production Tips, YouTube, YouTube Analytics, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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