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Top Ten Takeaways and Insights From #NewFronts2017

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We bring you the top takeaways, strategic insights, critical data, and trends in the digital video marketing business from the 2017 #NewFronts.

Posted in advertising, agencies, AI, BBC, Bloomberg, brands, digital media, digital video, engagement, events, Facebook, Google, IAB, live streaming, mobile, Newfronts, NowThis, programmatic, social media, sports, Turner, VICE, Video Advertising, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Turner #NewFronts2017 Touts Bleacher Report, Teases Casey Neistat Project

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In the latest round-up from 2017 NewFronts, Turner has announced a collaboration with online superstar Casey Neistat, plus more investment in original programming for the Bleacher Report.

Posted in advertising, Bleacher Report, engagement, Facebook, Newfronts, programmatic, Samsung, Tubular, Turner, Video Advertising, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the Lights

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Digital NewFronts 2017 kicks off in a couple of weeks, and its a very different event from its launch back in 2012. Programmatic media buying is now king, and the advertising model for brands has changed beyond all recognition.

Posted in Ad Age, ads, brands, Buzzfeed, digital video, display advertising, eMarketer, events, Facebook, Hulu, Newfronts, programmatic, Tubular, Twitter, VICE, video ad, Video Advertising, video marketing, Video Production Tips, Yahoo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

VidCon Europe 2017: 15 Takeaways for the Online Video Industry

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VidCon came to Europe last week. Catch our top tips and takeaways plus our exclusive interview with VidCon co-founder and YouTube superstar Hank Green.

Posted in advertising, algorithm, branded video, conference, custom thumbnails, Facebook, influencer marketing, Instagram, Jim Louderback, original content, programmatic, SnapChat, social media, Social Video, tips, Tubular, Vidcon, Video Advertising, Video Industry Events, video marketing, video platforms, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

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Video advertising has its roots in the ‘magazine format’ used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

Posted in ads, advertising, algorithm, commercial, digital video, engagement, Google, programmatic, sponsored video, television, Tubular, Video Advertising, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

12 Reasons Why Video is Changing Everything for Traditional Media

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2016 sees video firmly at the forefront of consumer consumption, whatever the platform, whatever the device. Traditional media publishers and new players in digital media must deliver video content to the audience on the audience’s terms.

Posted in advertising, brands, Buzzfeed, Comscore, consumption, digital video, engagement, Facebook, live stream, long-form, Millennials, Mobile Video, programmatic, social media, streaming, video ad, Video Advertising, video marketing, Video Production Tips, virtual reality, YouTube Marketing Tips Tagged with: , ,

YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV Shows

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In its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined, and that brands who advertise on YouTube rather than TV during primetime reach 56% more of

Posted in advertising, brands, digital video, Google, marketing, mobile, Newfronts, programmatic, Sesame Street, TV advertising, Video Advertising, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Channel, YouTube Creators, YouTube Marketing Tips, YouTube stars Tagged with: , ,

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

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The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US

Posted in advertising, agencies, AOL, branded video, broadcast, cable, cable TV, consumption, digital video, marketing, metrics, Mobile Video, mobile video advertising, programmatic, television, TV advertising, Video Advertising, video marketer, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

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Alphabet, the parent company of Google, has announced its financial results for Q3 2015 and YouTube is one of the stars of the show. Mobile watch time, particularly via the YouTube app, is on the increase, and YouTube’s earnings from

Posted in advertising, agencies, digital video, discovery, Google, marketing, mobile, Mobile Video, programmatic, search results, subscription service, universal search, video ad, Video Advertising, video marketing, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips, YouTube Red Tagged with: , ,

85 Percent of Companies Find Success with a Video Marketing Strategy

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A recent study suggests that the majority of brands who employ a video marketing strategy find the approach successful. But inadequate resources and budget, plus a lack of good content marketing ideas are proving a real challenge for many companies.

Posted in digital video, programmatic, research, strategy, Video Advertising, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

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