Blog Archives

Auto Added by WPeMatico

12 Reasons Why Video is Changing Everything for Traditional Media

video-changing-traditional-media-200x200

2016 sees video firmly at the forefront of consumer consumption, whatever the platform, whatever the device. Traditional media publishers and new players in digital media must deliver video content to the audience on the audience’s terms.

Posted in advertising, brands, Buzzfeed, Comscore, consumption, digital video, engagement, Facebook, live stream, long-form, Millennials, Mobile Video, programmatic, social media, streaming, video ad, Video Advertising, video marketing, Video Production Tips, virtual reality, YouTube Marketing Tips Tagged with: , ,

YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV Shows

sequential-retargeting-remarketing-youtube-200x133

In its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined, and that brands who advertise on YouTube rather than TV during primetime reach 56% more of

Posted in advertising, brands, digital video, Google, marketing, mobile, Newfronts, programmatic, Sesame Street, TV advertising, Video Advertising, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Channel, YouTube Creators, YouTube Marketing Tips, YouTube stars Tagged with: , ,

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

TV-Resources-Going-into-Digital-Video-200x125

The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US

Posted in advertising, agencies, AOL, branded video, broadcast, cable, cable TV, consumption, digital video, marketing, metrics, Mobile Video, mobile video advertising, programmatic, television, TV advertising, Video Advertising, video marketer, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

YouTube-and-Mobile-Advertising-Growth-2015-200x133

Alphabet, the parent company of Google, has announced its financial results for Q3 2015 and YouTube is one of the stars of the show. Mobile watch time, particularly via the YouTube app, is on the increase, and YouTube’s earnings from

Posted in advertising, agencies, digital video, discovery, Google, marketing, mobile, Mobile Video, programmatic, search results, subscription service, universal search, video ad, Video Advertising, video marketing, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips, YouTube Red Tagged with: , ,

85 Percent of Companies Find Success with a Video Marketing Strategy

85-percent-brands-video-marketing-200x139

A recent study suggests that the majority of brands who employ a video marketing strategy find the approach successful. But inadequate resources and budget, plus a lack of good content marketing ideas are proving a real challenge for many companies.

Posted in digital video, programmatic, research, strategy, Video Advertising, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

Facebook and Twitter: Why Video Marketers Need to Treat Them Differently

facebook-video-and-twitter-video-need-different-video-marketing-strategies-200x133

Facebook and Twitter are often lumped together when it comes to implementing a video marketing strategy, but each social video platform has its own unique set of characteristics and each has its own dynamic when it comes to followers, and

Posted in Facebook, Pew Research, programmatic, report, social media, social network, Social Video, strategy, Twitter, video marketer, video marketing, video platforms, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

The Future of Digital Video: Why Brands Need to Follow the Consumer

Brand-advertising-needs-to-become-more-like-search-advertising-200x112

The future of digital video is changing as consumers research their purchase decisions based on their needs, not on the needs of the brand or advertiser. Brands and publishers have to rethink their message and create amazing content, not just

Posted in advertising, analytics, brands, connected devices, digital video, distribution, engagement, marketing, programmatic, real time, social media, television, Tubemogul, TV advertising, user-generated content, Video Advertising, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering

Posted in accessibility, Adobe, browser, connected TV, consumption, digital video, engagement, Market Share, metrics, mobile, OTT, programmatic, report, smartphone, sports, streaming, study, tablet, TV, video ad, Video Advertising, Video Production Tips, Video Trends & Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Unruly Rolls Out Nielsen OCR for Video Advertisers, Marketers

Three-quarters of video views happen outside of YouTube, so it’s vital that publishers and advertisers have the data available to measure reach, share, and performance. Nielsen Online Campaign Ratings provides clients with those metrics, and they have partnered with Unruly

Posted in ad campaign, digital video, IAB, metrics, Nielsen, pre-roll, programmatic, Social Video, video ad, Video Advertising, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Recent Comments

    Categories