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How Marketers Can Blend Video & Shopping This Holiday Season

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Consumers are becoming more reliant on video than ever when it comes to researching, and purchasing products during the holiday season. We look at some of the ways innovation in online video can benefit both video marketers, and shoppers.

Posted in advertising, brands, engagement, holidays, influencers, Instagram video, mobile, product videos, retail, social media, strategy, video ad, video campaign, video marketing, Video Production Tips, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

Shure: YouTube Channel Review – Through the 'Reel' Wringer

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Through the Wringer’, our video marketing series takes an behind-the-scenes look at a top brand’s YouTube channel and reviews the video marketing strategy of its content, along with insights on programming, marketing, and audience strategy. This week, audio and microphone

Posted in branded video, description, end card, end slate, marketing, optimization, product videos, Reel Videos, search results, Through the Wringer, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

YouTube Shopping Ads: Now Making It Easier to Shop for Your Favorite Products

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YouTube has announced the introduction of ‘Shopping Ads’ which will allow brands and creators to sell their products and services directly to the user. This new feature makes the retail possibilities endless. For instance, now almost any brand can partner

Posted in 18-34, ads, Adwords for Video, brands, conversion, Interactive Cards, marketing, product placement, product videos, Video Advertising, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Videos on Product Landing Pages Lead to Higher Conversions, Order Value [Report]

We know that product page videos are a very effective way of engaging the potential customer, but do they really effect the bottom line when it comes to generating revenue? A new report suggests they can actually increase the average

Posted in brands, commerce, conversion, e-commerce, engagement, explainer video, LiveClicker, mobile, optimization, product videos, report, research, survey, Video Production Tips, Web Video Industry News, YouTube Marketing Tips Tagged with: , ,

Top Ten Most Viewed Video Ads on YouTube: October 2014

Cats, Hobbits, smartphones, Taylor Swift, and Hoverboards are all the subjects of the most viewed video ads on YouTube for October 2014. Every video ad in the Top Ten generated over 1.5 Million views each, so let’s take a look

Posted in ads, branded video, Nike, product videos, Samsung, smartphone, video ad, Video Advertising, Video Production Tips, video views, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

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