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How did L’Oréal Become The Most Watched Beauty Brand in June 2016?

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L’Oreal is the most-watched beauty brand, generating nearly 90M video views in June 2016. With over 60 different online video properties, we take a look at how L’Oreal is reaching out to consumers across the world.

Posted in Australia, beauty, brands, Brazil, engagement, Facebook, influencers, marketing, Michelle Phan, product placement, Tubular, video marketing, Video Production Tips, video views, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

YouTube Shopping Ads: Now Making It Easier to Shop for Your Favorite Products

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YouTube has announced the introduction of ‘Shopping Ads’ which will allow brands and creators to sell their products and services directly to the user. This new feature makes the retail possibilities endless. For instance, now almost any brand can partner

Posted in 18-34, ads, Adwords for Video, brands, conversion, Interactive Cards, marketing, product placement, product videos, Video Advertising, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

The Two Biggest Mistakes Brands Make with Influencer Marketing on YouTube

Influencer marketing can be a brilliantly effective way of reaching an engaged audience on YouTube. But for every brand that gets it right, many more miss the mark, leaving everyone involved wondering what went wrong. Before you waste your marketing

Posted in ads, advertising, brands, collaboration, commerce, commercial, engagement, influencers, marketing, product placement, strategy, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

ATTN YouTube: Where Are Your Sponsored Video Guidelines?

Internet video content is largely unregulated, which lends itself very well to paid advertisements appearing under the guise of genuine reviews and recommendations. Last week Twitch announced a new policy related to transparency in sponsored content and promotion. It took

Posted in ads, brands, FTC, Google, influencers, Michelle Phan, product placement, tutorial, Twitch, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Where Are Your Sponsored Content Guidelines YouTube?

Internet video content is largely unregulated, which lends itself very well to paid advertisements appearing under the guise of genuine reviews and recommendations. Last week Twitch announced a new policy related to transparency in sponsored content and promotion. It took

Posted in ads, brands, FTC, Google, influencers, Michelle Phan, product placement, tutorial, Twitch, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Six Viral Video Myths That Refuse to Die

Some video marketing myths seem to have a life of their own, long after they have been dead and buried. No, you are not 53 times more likely to appear on page one of Google if you have a video

Posted in ad campaign, brands, celebrity, commercial, meme, product placement, Social Video, video ad, video marketer, video marketing, Video Production Tips, viral, viral marketing, viral video, Viral Video Marketing, YouTube, YouTube Marketing Tips Tagged with: , ,

How Long Can Brands Really Keep Viewers Engaged with Trackvertising?

As “trackvertising” and brand placement in music videos becomes more common, it will be interesting to see if brands can find creative ways to keep fans and consumers engaged without over saturating the market to the point they become disinterested,

Posted in advertising, branding, brands, celebrity, commercial, music video, product placement, video ad, Video Advertising, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

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