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8 Reasons Why Consumers Will Watch and Engage With Your Video

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Did you know that there are eight different kinds of emotion that drive viewership of video from consumers? Find out which emotions trigger the need to watch, and engage with, video content.

Posted in agencies, AOL, brands, digital video, engagement, Facebook, Instagram, marketing, metrics, Millennials, Mobile Video, Nielsen, pre-roll, Verizon, video ad, video marketer, video marketing, video platforms, Video Production Tips, Yahoo, YouTube Marketing Tips Tagged with: , ,

9 Ways to Rock Your YouTube Influencer Marketing Campaigns

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Are you getting the best ROI from your Influencer marketing campaigns on YouTube? We take a look at 9 ways you can rock your digital video strategy to get the most out of your content.

Posted in Adwords, analytics, beauty, brand awareness, brands, conversion, FTC, influencer marketing, influencers, Instagram, Instagram video, metrics, playlists, pre-roll, social media, social network, sponsorship, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

The New Video Marketing: Community, Not Content, is King

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The online video landscape has changed and the balance of power now resides with the audience and influential video creators, rather than with the brands and advertisers. Great video content will always do well, but it’s community engagement that is

Posted in advertising, agencies, B2B, brands, digital video, engagement, influencers, marketing, pre-roll, strategy, television, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Why YouTube Red is a Step In the Right Direction for Online Video

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YouTube has confirmed details of its new subscription service which will provide an ad-free user experience for viewers who sign up. It’s a huge change in the YouTube business model, but we think it’s a step in the right direction

Posted in influencers, pre-roll, subscription service, video marketing, Video Production Tips, video views, Web Video Industry News, YouTube, YouTube community, YouTube Creators, YouTube Marketing Tips, YouTube Red Tagged with: , ,

Is the YouTube Algorithm Becoming Too Predictable?

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As the world’s biggest video site, YouTube is constantly updating its algorithms to best serve its users, creators, and advertising partners. But lately, it appears YouTube may favor a certain type of content – and that’s making the user experience

Posted in ads, advertising, algorithm, comments, discovery, engagement, gaming, long-form, music video, pre-roll, user experience, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Beyond YouTube: Why MCNs are Looking to Other Video Platforms for New Opportunities

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YouTube provided the perfect incubator for growing the Multichannel Network model, but now many MCNs are looking for opportunities beyond the site, to benefit the network, its stable of creators, the brands they collaborate with, and the platforms they publish

Posted in branded content, branded video, Comscore, digital video, Disney, distribution, eMarketer, endorsements, Fullscreen, Instagram, mobile, monetization, pre-roll, SnapChat, sponsorship, strategy, TV, Twitter, Video Advertising, video platforms, Video Production Tips, video views, Vine, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Comic Con and Film Trailers = Video Marketing Win for Warner Bros

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Warner Brothers released trailers for two highly anticipated new comic-book based movies at last week’s San Diego Comic Con. The buzz around the films, plus the timing of the new teasers created a viral frenzy for both ‘Suicide Squad’, and

Posted in Facebook, film, funny, Funny or Die, Hollywood, marketing, movies, pre-roll, Reddit, social media, strategy, tent-pole, video marketing, Video Production Tips, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?

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Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.

Posted in ads, Adsense, call-to-action, conversion, MCN, mobile, pre-roll, Video Advertising, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

Viral Video Roundup for March 2015: Bacon, Eggs and Batman

We take a look at some of the most successful branded video ads and user-generated content that went viral in March 2015, and discuss what lessons video marketers can learn from them.

Posted in branding, brands, Facebook, freebooting, original content, pre-roll, Samsung, sketch comedy, smartphone, story, subscribers, video marketing, Video Production Tips, viral, viral video, Viral Video Marketing, Viral Video Roundup, YouTube, YouTube Marketing Tips Tagged with: , ,

How-to Recreate YouTube's Hero, Hub, Hygiene Strategy For Your Brand [#TubeTalk #63]

YouTube’s much talked-about Hero, Hub and Hygiene strategy offers a solid content marketing structure for your videos. But how do brands recreate that strategy so their content generates the engagement they need? We discuss this all-important topic on this week’s

Posted in advertising, brands, Dollar Shave Club, hero, how-to, hub, hygiene, influencers, podcast, pre-roll, strategy, TubeTalk, video marketing, Video Production Tips, viral video, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

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