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VICE to #NewFronts2017: We’re Not Here For Your Fake Brand Messaging

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67% of VICE fans confirm that authenticity is important when buying a branded product or service, and the media publisher is going all-out to keep its target audience engaged around ad breaks with custom native content.

Posted in ads, AI, digital video, Facebook, marketing, Newfronts, politics, smartphone, Twitter, VICE, Video Industry Events, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Trump-Related Videos Have Grown Saturday Night Live’s YouTube Channel by 48%

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The political climate in the U.S. has proven to be a goldmine of comedy content for Saturday Night Live, and its online video uploads has struck a chord with many viewers, particularly on YouTube.

Posted in comedy, Donald Trump, Facebook Video, politics, Saturday Night Live, SNL, Social Video, Video Production Tips, video views, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Real vs Fake News: Which One Is Winning in the World of Online Video?

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‘Fake News’ is the buzzword of the moment, with the term attracting huge amounts of attention from media companies, authentic journalists, video marketers, and political observers. But is fake news really stealing views from real news when it comes to

Posted in broadcast, Buzzfeed, engagement, Facebook Video, Google News, Google Trends, Huffington Post, journalism, mobile, newspapers, NowThis, political, politics, social media, television, Tubular, VICE, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How The Battle of Brexit Played Out on Facebook Video

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Did you know that 76% of views of Brexit-related video content were via Facebook? Or that only 37% of the people who watched Brexit-related videos on YouTube were located in the UK?

Posted in 18-34, digital video, engagement, Facebook, HBO, Millennials, political, politics, social media, Tubular, United Kingdom, video platforms, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Donald Trump Knows How to Promote, But Not on YouTube

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Donald Trump is the king of self-promotion, but not when it comes to YouTube. We take a deep dive into his official YouTube channel to review the content, promotion, optimization, and community strategy of this 2016 Presidential Candidate.

Posted in comments, embed, news and politics, optimization, playlists, politics, presidential elections, Reel Videos, thumbnails, uploading, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

U.S. Politics and the Late Night Talk Show: Who is Winning on Social Video?

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Late Night Talk Shows are not only on the cutting edge of pop culture, but they are also winning big across social media for social video content relating to the 2016 Presidential Election. We take a look at how Fallon,

Posted in CBS, Comedy Central, distribution, engagement, Facebook Video, HBO, Instagram, metrics, NBC, political, politics, Social Video, TubularLabs, Twitter, Video Production Tips, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

The UK General Election on YouTube: As Compelling as Game of Thrones?

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The UK Electorate go to the polls this week. But in a general election that’s too close to call, how are main political parties using YouTube and video marketing to reach the voter. And what has ‘Game of Thrones’ got

Posted in engagement, influencers, metrics, political, politics, predictions, related channels, social media, subscribers, TubularLabs, UK, United Kingdom, video marketing, Video Production Tips, Video SEO, Video Statistics & Market Research, YouTube, YouTube Channel, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Political Campaign Videos: Which Candidates are Winning the Viewer Vote

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Online video is an influential factor in both the presidential election in the United States, and the General Election in the UK. We take a look at which political candidates are winning the viewer vote on both sides of the

Posted in engagement, Facebook, government, political, politics, presidential elections, TubularLabs, UK, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Candidates Miss a Trick, Ignore YouTube in Midterm Elections

Generation C is a very powerful force in today’s culture and commerce. They can be a very difficult demographic to engage using traditional media, but many candidates running for office in the 2014 U.S. midterm elections have gone after the

Posted in advertising, engagement, generation C, political, politics, television, TV, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Four Video Ads that Define the Scottish Independence Referendum

With the vote for an independent Scotland just days away, both camps have taken to the internet to argue their case. As we have come to expect in the modern age, video advertising is playing a huge part in conveying

Posted in advertising, political, politics, Scotland, social media, UK, United Kingdom, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

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