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The NBA is Crushing Other Sports Brands on Social Video

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The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer

Posted in best practices, branding, brands, comments, description, engagement, Facebook Video, marketing, NBA, players, playlists, Social Video, sports, subscribers, thumbnails, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

How GoPro and ULTA Beauty Get Video Embedding Right

We take a look at two brands – GoPro and ULTA Beauty – who have found a rewarding way of embedding YouTube videos and playlists on their sites. It’s a video marketing strategy that has benefited both their websites and

Posted in beauty, brand awareness, brands, engagement, GoPro, haul videos, optimize, players, related channels, sales, strategy, subscribers, TubularLabs, user experience, video marketer, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Why Aren't More Brands Embedding Their YouTube Videos on Their Websites?

Embedding a YouTube video on a website landing page couldn’t be easier, and adding that content will help drive views and engagement to your YouTube channel. So why aren’t more brands who are creating videos that promote their products and

Posted in analytics, brands, content marketing, embed, players, video player, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube player Tagged with: , ,

As The Internet Grows Bigger, What Do We Do About Video?

The Internet is still growing at a fast pace, and video is playing a huge part of that. But, with consumers streaming more online video content than ever, ISPs are already feeling the pain of maintaining the bandwidth required. How

Posted in 4K, bandwidth, bitrate, consumption, distribution, encoding, optimization, players, real time, Rich Media, streaming, user experience, video on demand, Video Production Tips, Video Technology, VOD, YouTube Marketing Tips Tagged with: , ,

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has

Posted in Adwords, content marketing, earned media, engagement, games, influencers, Minecraft, Nintendo, players, strategy, streaming, subscribers, Twitch, unboxing, video game, video marketing, Video Production Tips, Video Sharing, viral, Xbox, YouTube, youtube advertising, YouTube Channel, YouTube community, YouTube Creators, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

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