Blog Archives

Auto Added by WPeMatico

Ad Blocking: The Real Economic Impact on Small Video Publishers

effect-of-ad-blocking-video-creators-200x131

Ad blocking software is causing real harm to small video creators who rely on the revenue generated by carrying advertising. With 34% of U.S. adults actively using apps to block ads, we look at the effect on video publishers of

Posted in ads, advertising, IAB, Millennials, paywall, report, statistics, Video Advertising, video marketer, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

TV Everywhere Video Ad Views Increase by 368% in Q3 2014

Viewers who are signed up to TV subscription, or TV Everywhere, services are becoming increasingly receptive to online video advertising. 46% of long-form and live video ad views now come from users signed up to a TV Everywhere service, an

Posted in ads, advertising, broadcaster, digital advertising, digital video, Freewheel, Internet TV, long-form, metrics, monetization, paywall, publishing, streaming, subscription service, television, TV Everywhere, Video Advertising, video marketer, Video Production Tips, Video Trends & Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Recent Comments

    Categories