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A Day in the Life Of: Head of Brand Partnerships at ATTN:

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ATTN:, one of the most impactful video publishers around, works with brands and companies to create engaging, custom content across a variety of media platforms. We talk to its Head of Brand Partnerships about the company’s branded content strategy and

Posted in ads, ATTN, audience development, branded content, brands, engagement, Facebook, Google, Instagram, marketing, metrics, partnership, social media, Social Video, statistics, TubularLabs, video marketing, Video Production Tips, viral video, YouTube Marketing Tips Tagged with: , ,

How NowThis Became the Most Watched News Publisher on Facebook

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NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.

Posted in 18-34, 360 degree video, brands, consumption, demographics, distribution, engagement, Facebook, Facebook Video, Millennials, news and politics, NowThis, partnership, playlists, political, publishing, short-form, social media, Social Video, strategy, video marketing, video platforms, Video Production Tips, video views, viral, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Attn Brands: Discover a GoldMine of 2M+ Video Creators via Tubular Creator Profiles

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Many brands understand the immense power Influencer marketing can have on reaching the right audience. But how do you find the right Influencer to help endorse or promote your product on YouTube, Facebook Video, Vine, or Instagram Video? Tubular Creator

Posted in brands, demographics, digital video, earned media, Facebook, influencers, Instagram video, marketing, partnership, sponsorship, TubularLabs, user-generated content, video platforms, Video Production Tips, Vine, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

How-to Be a Superstar YouTube Community Manager

Like teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to

Posted in annotations, closed captions, collaboration, content marketing, curation, demographics, description, engagement, exposure, how-to, influencers, optimize, partnership, playlists, reputation management, search results, social media, Social Video, subscribers, Video Advertising, Video Production Tips, YouTube, YouTube Channel, YouTube community, youtube marketing, YouTube Marketing Tips, YouTube network, YouTube Partner Tagged with: , ,

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

Adobe and Nielsen have just announced they are collaborating to track and measure digital assets including online video, and online TV. But the new system can only measure online video in terms of reach, and size of audience, when engagement

Posted in Adobe, algorithm, analytics, brands, broadcast, broadcaster, collaboration, engagement, metrics, Nielsen, partnership, relevance, research, smartphone, tablet, TV advertising, viacom, video ad, video marketing, Video Production Tips, Video Trends & Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Brands on YouTube: Cracking the Influencer Creator Market

YouTube is vitally important for brand marketing, and visibility, and a YouTube celebrity endorsement can buy credibility and loyalty from a lucrative and engaged audience. But with new opportunities for ‘fan funding’ on YouTube, will those Influencers remain happy to

Posted in advertising, branded content, brands, Fan Funding, influencers, monetization, partnership, PewDiePie, Video Production Tips, YouTube, YouTube Creators, youtube marketing, YouTube Marketing Tips, YouTube stars Tagged with: , ,

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