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#NewFronts 2015: Are MCNs Becoming Multi-Platform Networks (MPNs)?

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7 of the media companies presenting to advertisers at the 2015 Digital Content NewFronts are Multi-channel networks (MCNs). We take a look into why these MCNs are hosting their own events, and if they are transitioning into Multi-Platform Networks (MPNs).

Posted in MCN, Newfronts, partner program, programming, Video Advertising Trends & Tips, Video Industry Events, Video Production Tips, YouTube Marketing Tips, YouTube network Tagged with: , ,

How YouTube Can Overcome the Strategic Threat From Facebook

There’s no doubt that Facebook poses a real threat to YouTube’s dominance when it comes to video reach. But, a new focus on generating engagement via YouTube advertising may just prevent Facebook from cutting off the ad revenues that YouTube

Posted in ads, Adwords, Adwords for Video, brands, engagement, Facebook, Google, mobile, mobile advertising, partner program, sales, statistics, teens, Video Production Tips, Video Statistics & Market Research, watch time, YouTube, youtube advertising, YouTube Channel, YouTube Creators, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers

300+ hours of video are being uploaded to YouTube every minute. That’s 18,000 hours of video uploaded every hour, or, 18,000 days of video uploaded every day. So what does that amount of content mean for advertisers who are bidding

Posted in ads, Adwords, Adwords for Video, brands, broadcast, cable, cable television, comScore Video Metrix, Michelle Phan, original content, partner program, Samsung, Time Warner, video ad, Video Advertising, Video Advertising Trends & Tips, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

The History of Video Marketing on YouTube

The history of video marketing is constantly evolving and has been through a huge transition since it first hit the internet. In the last 20 years, we’ve been on a journey from personal, to viral, to social video marketing, and

Posted in advertising, brands, collaboration, MCN, partner program, Social Video, social video marketing, spoof, video marketer, video marketing, Video Production Tips, viral marketing, viral video, YouTube, YouTube community, YouTube Creators, youtube marketing, YouTube Marketing Tips, YouTube Partner, Youtubers Tagged with: , ,

Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

It’s been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video

Posted in ads, advertising, auto-play, brand awareness, brands, Comscore, comScore Video Metrix, digital video, distribution, engagement, Facebook, metrics, original content, partner program, publishing, social media, Social Video, statistics, uploading, video ad, video marketer, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

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