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Top 10 Things You Need To Know About Using Copyrighted Music On YouTube

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Do you want to use music in your YouTube videos but are unsure about the copyright issues? Do you want to use licensed tracks but not sure where to start? We answer 10 of the most pressing questions that creators

Posted in broadcast, copyright, education, Facebook, fair use, legal, licensing, live stream, parody, streaming, subscription service, subscriptions, Video & The Law, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

When Does a Parody Video Become a Full-on Brand Attack?

The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?

Posted in advertising, analytics, brands, contest, copyright, corporate, marketing, parodies, parody, reputation management, Social Video, Super Bowl, super bowl ads, video marketer, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research

New research by Google confirms that views of unboxing videos increased by 57% in 2014, generating an incredible 1 Billion views since January alone. 1 in 5 of us has watched an unboxing video, and 62% of consumers have stated

Posted in beauty, brands, Disney, earned media, Google, influencers, iPhone, parody, research, review, search results, unboxing, video marketing, Video Production Tips, video views, Xbox, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Holiday Video Marketing Tips: It’s Better to Give Than to Receive

For many video marketers, the holidays provide a chance to be a little more creative and personal in their branded outbound communications. We bring you 6 top holiday video marketing tips to ensure that your holiday video gets you on

Posted in Christmas, content marketing, holidays, hub, parody, social media, tips, video campaign, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

Chevrolet’s Rikk Wilde become an instant celebrity when he fluffed his lines when awarding Giants’ Madison Bumgarner, a Chevy Colorado truck. But #ChevyGuy & #TechnologyAndStuff could be a winner for the automobile company, if they play it right.

Posted in brands, broadcast, celebrity, copyright, FOX, meme, parodies, parody, reputation management, social media, sports, TV, Video Production Tips, YouTube, YouTube community, youtube marketing, YouTube Marketing Tips Tagged with: , ,

‘Reactvertising’ Parody Nails Today's Marketing Overkill

In today’s ultra-fast paced world, brands and marketers often jump on the bandwagon far too soon over some events without thinking about the consequences of their actions. Toronto ad agency john st. calls out this overkill in their new parody

Posted in advertising, brands, cat videos, marketing, parody, video marketing, Video Production Tips, viral video, YouTube Marketing Tips Tagged with: , ,

Will iPhone 6 YouTube Meme Hurt Samsung Too? #BendGate

Unless you’ve been living under a rock, you’ve heard about the bendy iPhone 6 Plus and the #BendGate meme that has tarnished Apple’s reputation. The biggest sales ever of the newest product from technology’s most beloved brand took a big

Posted in Apple, brands, earned media, iOS, iPhone, parody, Samsung, unboxing, Video Production Tips, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

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