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JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing

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Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at

Posted in ad campaign, ads, discovery, end slate, football, funny, marketing, optimize, parodies, playlists, sports, strategy, thumbnails, video ad, video marketer, video marketing, Video Production Tips, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Adult Swim: YouTube Channel Review – Through the 'Reel' Wringer

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Video marketing series ‘Through the Wringer’ takes an in-depth look at a leading YouTube channel and reviews the content, programming, marketing, and audience strategy so you don’t have to. This week, Adult Swim gets the Reel Wringer treatment.

Posted in cartoon, comments, engagement, optimization, parodies, playlists, programming, Reel Videos, Through the Wringer, TV, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, youtube strategy Tagged with: , ,

Top YouTube Video Ads: 10 Strategies Video Marketers Can Learn From Them

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As part of its 10th birthday celebrations, YouTube has confirmed the winning video ads of the past decade. We take a look at the top 5 and give video marketers feedback on 8 of the best practices for successful video

Posted in advertising, Adwords, brands, celebrity, commercial, Dollar Shave Club, engagement, events, football, formats, Google Trends, influencers, marketing, meme, old spice, paid media, parodies, selfie, soccer, Super Bowl, television, tent-pole, Twitter, video ad, Video Advertising, video marketer, Video Production Tips, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Apple Watch: Non-branded Video Views Outperform Apple by 10:1

Apple created an enormous buzz when it officially launched its new iPhone-compatible smartwatch last week. But of the 22 million video views generated for ‘Apple Watch’ content in the last 7 days, only 2 million belong to the brand itself.

Posted in Apple, branded video, brands, engagement, Facebook, iPad, iPhone, parodies, review, smosh, subscribers, TubularLabs, user-generated content, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, video views, wearables, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

When Does a Parody Video Become a Full-on Brand Attack?

The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?

Posted in advertising, analytics, brands, contest, copyright, corporate, marketing, parodies, parody, reputation management, Social Video, Super Bowl, super bowl ads, video marketer, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

Chevrolet’s Rikk Wilde become an instant celebrity when he fluffed his lines when awarding Giants’ Madison Bumgarner, a Chevy Colorado truck. But #ChevyGuy & #TechnologyAndStuff could be a winner for the automobile company, if they play it right.

Posted in brands, broadcast, celebrity, copyright, FOX, meme, parodies, parody, reputation management, social media, sports, TV, Video Production Tips, YouTube, YouTube community, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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