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How My Cupcake Addiction Found A Delicious Recipe for Working with Brands

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My Cupcake Addiction video content has generated nearly 1 Billion views on YouTube and Facebook. The woman behind the sweet treat empire has worked with a number of brands along the way, and tells us what makes for the sweetest

Posted in brands, collaboration, exposure, Facebook Video, influencers, Instagram, live stream, marketing, paid media, social media, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

When Should You Promote Video Content with Paid Media?

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Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of

Posted in ad campaign, advertising, Adwords, analytics, brand awareness, brands, earned media, engagement, Google, marketing, metrics, Mobile Video, owned media, paid media, SnapChat, social media, strategy, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, video views, YouTube Analytics, YouTube Creator Playbook, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

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Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets.

Posted in ads, best practices, branded content, brands, corporate, demographics, Facebook, Google, influencers, Instagram, internet marketing, Mobile Video, paid media, research, smartphone, strategy, video marketer, video marketing, video platforms, Video Production Tips, video views, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Top YouTube Video Ads: 10 Strategies Video Marketers Can Learn From Them

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As part of its 10th birthday celebrations, YouTube has confirmed the winning video ads of the past decade. We take a look at the top 5 and give video marketers feedback on 8 of the best practices for successful video

Posted in advertising, Adwords, brands, celebrity, commercial, Dollar Shave Club, engagement, events, football, formats, Google Trends, influencers, marketing, meme, old spice, paid media, parodies, selfie, soccer, Super Bowl, television, tent-pole, Twitter, video ad, Video Advertising, video marketer, Video Production Tips, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How To Promote Your Business or Brand With AdWords for Video [#TubeTalk #60]

Adwords for Video is a great way of promoting your business on YouTube, and on this week’s ReelSEO Tubetalk podcast we not only discuss this advertising option, but also give you a tip on how to grow your YouTube subscriber

Posted in advertising, Adwords, Adwords for Video, conversion, paid media, remarketing, retargeting, TubeTalk, video ad, Video Advertising Trends & Tips, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

Can a Branded Video Truly Go Viral Without a Paid Distribution Strategy? [#TubeTalk 56]

Can brands really map out a viral video strategy in 2015? And, can a video really go viral without some kind of paid distribution and marketing strategy? We discuss these questions and more, in this week’s ReelSEO TubeTalk podcast.

Posted in ads, brands, distribution, exposure, influencers, paid media, podcast, social network, strategy, video marketing, Video Production Tips, Video SEO, viral, viral video, YouTube, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

What Does Owned, Paid and Earned Media Mean on YouTube? [#TubeTalk #53]

What does Earned, Owned, and Paid Media mean for brands and marketers when it comes to video content on YouTube? We break down the strategies on this week’s TubeTalk, the best YouTube marketing podcast around.

Posted in Adwords for Video, annotations, best practices, brands, distribution, earned media, InVideo Programming, owned media, paid media, programming, subscribers, tips, video game, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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