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When Should You Promote Video Content with Paid Media?


Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of

Posted in ad campaign, advertising, Adwords, analytics, brand awareness, brands, earned media, engagement, Google, marketing, metrics, Mobile Video, owned media, paid media, SnapChat, social media, strategy, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, video views, YouTube Analytics, YouTube Creator Playbook, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

What Does Owned, Paid and Earned Media Mean on YouTube? [#TubeTalk #53]

What does Earned, Owned, and Paid Media mean for brands and marketers when it comes to video content on YouTube? We break down the strategies on this week’s TubeTalk, the best YouTube marketing podcast around.

Posted in Adwords for Video, annotations, best practices, brands, distribution, earned media, InVideo Programming, owned media, paid media, programming, subscribers, tips, video game, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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