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The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017

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The New York Times wants to maintain its reputation as a credible news organization, and is pitching a ‘brand safe’ environment that distances itself away from less credible news sources on Facebook, social media or Google.

Posted in ad campaign, advertising, agencies, brand awareness, digital video, Facebook, Google, journalism, marketing, metrics, Newfronts, NYTimes, storytelling, Twitter, video ad, Video Advertising, Video Industry Events, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

How The New York Times is Embracing Digital Video to Ensure its Future

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The New York Times launched back in 1851 with a promise to post “all the news that’s fit to print’. But times are changing, and this world-famous news brand is turning to online video in a bid to retain, and

Posted in brands, digital video, Facebook, interactive video, journalism, live stream, Newfronts, newspapers, NYTimes, smartphone, storytelling, strategy, Tubular, video marketing, Video Production Tips, virtual reality, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

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