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The New York Times launched back in 1851 with a promise to post “all the news that’s fit to print’. But times are changing, and this world-famous news brand is turning to online video in a bid to retain, and…
The 2016 NewFronts showcased a host of new online video initiatives from big brands like The New York Times, Hulu, Hearst, and Playboy. We take a look at how media companies are investing big in video content in 2016.
In its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined, and that brands who advertise on YouTube rather than TV during primetime reach 56% more of…
YouTube reaches more 18 to 49 year olds than any cable TV, or broadcast network in the US, but should ‘reach’ be the only metric that continues to matter to the industry?
The 2015 Digital Content #NewFronts kicked off in NYC last week, but there was still a lot for brands and video marketers to learn even if they couldn’t attend in person.
7 of the media companies presenting to advertisers at the 2015 Digital Content NewFronts are Multi-channel networks (MCNs). We take a look into why these MCNs are hosting their own events, and if they are transitioning into Multi-Platform Networks (MPNs).