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How The New York Times is Embracing Digital Video to Ensure its Future


The New York Times launched back in 1851 with a promise to post “all the news that’s fit to print’. But times are changing, and this world-famous news brand is turning to online video in a bid to retain, and

Posted in brands, digital video, Facebook, interactive video, journalism, live stream, Newfronts, newspapers, NYTimes, smartphone, storytelling, strategy, Tubular, video marketing, Video Production Tips, virtual reality, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Big Brands Back Big Investment in Online Video


The 2016 NewFronts showcased a host of new online video initiatives from big brands like The New York Times, Hulu, Hearst, and Playboy. We take a look at how media companies are investing big in video content in 2016.

Posted in advertising, brands, cat videos, digital video, distribution, Facebook, Fullscreen, Hulu, Instagram video, Newfronts, original content, SnapChat, storytelling, video ad, video marketer, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV Shows


In its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined, and that brands who advertise on YouTube rather than TV during primetime reach 56% more of

Posted in advertising, brands, digital video, Google, marketing, mobile, Newfronts, programmatic, Sesame Street, TV advertising, Video Advertising, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Channel, YouTube Creators, YouTube Marketing Tips, YouTube stars Tagged with: , ,

Video Marketers: Stop Using 'Reach' as the Go-to Metric


YouTube reaches more 18 to 49 year olds than any cable TV, or broadcast network in the US, but should ‘reach’ be the only metric that continues to matter to the industry?

Posted in advertising, Adwords, agencies, brands, cable, digital video, engagement, Facebook, Google, Instagram, Newfronts, TubularLabs, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

What I Learned by Missing the First Week of Digital Content NewFronts


The 2015 Digital Content #NewFronts kicked off in NYC last week, but there was still a lot for brands and video marketers to learn even if they couldn’t attend in person.

Posted in advertising, auto-play, autoplay, branding, Facebook Video Ads, IAB, metrics, Newfronts, Pew Research, programming, research, Video Advertising, Video Industry Events, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

#NewFronts 2015: Are MCNs Becoming Multi-Platform Networks (MPNs)?


7 of the media companies presenting to advertisers at the 2015 Digital Content NewFronts are Multi-channel networks (MCNs). We take a look into why these MCNs are hosting their own events, and if they are transitioning into Multi-Platform Networks (MPNs).

Posted in MCN, Newfronts, partner program, programming, Video Advertising Trends & Tips, Video Industry Events, Video Production Tips, YouTube Marketing Tips, YouTube network Tagged with: , ,

Could 2015 Be The Year YouTube REALLY Takes Off?

YouTube has witnessed unprecedented growth since Google acquired it in 2006. But could 2015 be the biggest year yet in the site’s history? We take a look at some of the possible changes ahead for YouTube, and what that could

Posted in ad campaign, ads, advertising, branded content, brands, broadcast, cable, cable TV, digital video, distribution, network, Newfronts, programming, studios, television, Video Production Tips, watch time, YouTube, YouTube Creator Playbook, youtube marketing, YouTube Marketing Tips, YouTube stars Tagged with: , ,

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