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62% of 18-24 Year Olds Would Buy a Product Endorsed by a YouTube Creator


As more YouTube stars move into the mainstream and become familiar faces to consumers, 62% of 18-24 year olds would consider purchasing a product or service endorsed by a YouTube creator, over that of a TV or a movie star.

Posted in 18-34, advertising, brands, consumption, engagement, Facebook, influencer marketing, influencers, Instagram, Millennials, mobile, new media, PewDiePie, report, smartphone, social media, social network, teens, television, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

VidCon 2015: Online Video is Changing the World As We Know It


Day 1 of VidCon 2015 kicked off with an impassioned keynote speech from co-founder John Green, plus Ze Frank gives a breakdown of why video has been so successful for BuzzFeed. We bring you the highlights from the first day

Posted in ads, advertising, brands, Buzzfeed, conference, engagement, Jim Louderback, monetization, new media, PewDiePie, Vidcon, VidCon 2015, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

Why Brands Should Jump on Tumblr for Video Marketing

Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit, and although it may have a smaller user base than other social networks, its users are dedicated and engaged. The platform provides brands an opportunity to

Posted in Blogging, brands, collaboration, comments, engagement, hero, hub, hygiene, meme, new media, social media, strategy, Tumblr, video marketing, Video Production Tips, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

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