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Pokémon Go Outplays Minecraft to Become Most Watched Gaming Video Content

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It’s only been a few weeks since the Pokémon Go app was released around the world, but in that time Pokémon Go related content has generated nearly 50% more cross-platform video views than Minecraft uploads.

Posted in brands, engagement, Facebook, games, gaming, influencers, Minecraft, Netflix, NowThis, social media, Social Video, Tubular, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Social Video Way More Important than TV for Generation Z

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13-24 years olds, or Generation Z, are consuming far more free, and paid, online video than TV on average these days. And they are becoming more reliant than ever on social video to connect them to the outside world, and

Posted in advertising, consumption, digital video, Generation Z, Millennials, Netflix, Social Video, study, television, TV, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

3 Key Reasons Why Video Marketers Should Pay Attention to CES 2016

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CES 2016 starts this week, and if you are part of a marketing department that creates and promotes video content, it’s definitely worth keeping an eye on the news coming out of Las Vegas, even if you can’t attend in

Posted in CES, events, ijustine, Netflix, Samsung, Video Industry Events, video marketer, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

By 2019, 72% of Mobile Traffic Will Be Video Content [Cisco Study]

Video content will be responsible for an incredible 72% of total mobile data traffic by 2019, according to a new study by Cisco. That’s a 13-fold increase in the next 4 years, and puts network providers under pressure to deliver

Posted in Cisco, connected devices, consumption, forecast, mobile, Mobile Video, Netflix, network, predictions, report, streaming, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

JW Player on The Latest in Video Technology Innovations

Jeroen (JW) Wijering, founder of JW Player, is one of the world’s foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.

Posted in adaptive streaming, bandwidth, captioning, captions, closed captions, HTML5, interactive video, JW Player, long-form, Mobile Video, Netflix, ReelSummit, streaming, video ad, Video Advertising, Video Production Tips, Video Technology, Videos About Video, YouTube, YouTube Marketing Tips Tagged with: , ,

44% of U.S. Broadband Users Watch Online Video Via a Games Console

9 out of 10 U.S. homes are connected to the Internet via a Broadband Internet connection, and a staggering 44% of those households watch non-gaming online video apps like Netflix, Amazon Prime, and Hulu Plus via their gaming consoles. 40%

Posted in broadband, connected TV, consumption, games, Hulu, Netflix, Nintendo, OTT, Playstation, PS4, streaming, video apps, Video Production Tips, Video Trends & Research, Xbox, YouTube Marketing Tips Tagged with: , ,

The Industry Experts Guide to Building Your Brand on YouTube

The meteoric growth of YouTube has given brands the opportunity to reach their target audiences directly, without having to go via traditional broadcast channels. At the 2014 ReelSummit, industry experts discussed how brands can capitalize on the popularity of YouTube,

Posted in brands, collaboration, influencers, Intel, Jim Louderback, Netflix, ReelSummit, social media, strategy, VICE, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How The Socialization of Video is Driving Massive Consumption

In the very near future, video will be the internet, and the internet will be video. How do we know this? Just look at the numbers. According to Cisco, global IP video traffic will be 79% of all consumer internet

Posted in binge-watching, consumption, engagement, Huffington Post, Mobile Video, Netflix, OTT, short-form, social media, streaming, Video Production Tips, Video Trends & Research, VOD, YouTube, YouTube Marketing Tips Tagged with: , ,

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