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5 Huge Insights to Get the Most Out of Twitter's Video Monetization Feature

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Twitter has announced a new monetization feature for video publishers, but what do creators, and advertisers, need to know about the initiative? We bring you five huge insights into getting the most out of video on Twitter.

Posted in branded content, brands, consumption, marketing, metrics, mobile, Mobile Video, monetization, research, smartphone, social network, Social Video, tent-pole, Twitter, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

No, Marketers, Not All Video is Created Equal

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Instead of developing a coherent strategy for their videos, many brands often often just “throw it at the wall and see what sticks.” Video is pushed out everywhere, without any identifiable goals to measure success. While that may be better

Posted in ads, brand awareness, brands, monetization, social media, social network, Social Video, strategy, syndication, video marketing, video player, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

YouTube Taking Steps to Improve False Copyright Claims

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YouTube’s ContentID system was put in place to control copyright violations, but the Fair Use system is complicated and many creators have fallen foul of false claims and takedown requests. Now YouTube has confirmed that it is trying to do

Posted in copyright, fair use, Google, monetization, original content, Video Production Tips, YouTube, YouTube community, youtube marketing, YouTube Marketing Tips, YouTube Red Tagged with: , ,

New YouTube Sponsored Cards Offer Extra Income for Creators

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YouTube has introduced Sponsored Cards, a new ad format that gives creators an additional revenue stream for their video content. The new Cards will appear on relevant videos and feature products or services that closely match those being featured.

Posted in ads, advertising, formats, Interactive Cards, mobile, monetization, Video Advertising, Video Production Tips, YouTube, youtube advertising, YouTube Marketing Tips Tagged with: , ,

How YouTube Channel CuteGirlsHairstyles Turned a Hobby into a Brand

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CuteGirlsHairstyles, a YouTube channel dedicated to recreating hairstyles, has 3.7M subscribers. But what makes it really unique is how the family behind the videos built a brand out of a hobby. Now their twin daughters are finding success on YouTube

Posted in branded content, Disney, engagement, marketing, monetization, social network, strategy, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

Beyond YouTube: Why MCNs are Looking to Other Video Platforms for New Opportunities

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YouTube provided the perfect incubator for growing the Multichannel Network model, but now many MCNs are looking for opportunities beyond the site, to benefit the network, its stable of creators, the brands they collaborate with, and the platforms they publish

Posted in branded content, branded video, Comscore, digital video, Disney, distribution, eMarketer, endorsements, Fullscreen, Instagram, mobile, monetization, pre-roll, SnapChat, sponsorship, strategy, TV, Twitter, Video Advertising, video platforms, Video Production Tips, video views, Vine, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

VidCon 2015 Haul: Trends, Strategic Insights, Critical Data, and Tactical Advice

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VidCon 2015 was a must-attend event for brands and video marketing teams, and we bring you news on the latest trends in the digital video marketing business, along with strategic insights, critical data, and tactical advice from the Industry Track.

Posted in brands, collaboration, digital video, Facebook, gaming, internet marketing, Jim Louderback, Meerkat, mobile, monetization, presentation, ReelSEO, subscriptions, Super Bowl, TubularLabs, Twitter, Vessel, Vidcon, VidCon 2015, Video Industry Events, video marketing, Video Production Tips, Video Statistics & Market Research, Vine, YouTube, YouTube Creators, YouTube Marketing Tips, YouTube stars, ^Featured Insights Tagged with: , ,

VidCon 2015: Online Video is Changing the World As We Know It

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Day 1 of VidCon 2015 kicked off with an impassioned keynote speech from co-founder John Green, plus Ze Frank gives a breakdown of why video has been so successful for BuzzFeed. We bring you the highlights from the first day

Posted in ads, advertising, brands, Buzzfeed, conference, engagement, Jim Louderback, monetization, new media, PewDiePie, Vidcon, VidCon 2015, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

Facebook Raises its Video Game with Revenue Share for Creators

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There were 56.4 Billion video views on Facebook in June 2015, compared to 34.8 Billion views for YouTube. Now, some creators and brands will get the chance to monetize their video content on Facebook as part of an ad revenue

Posted in ads, advertising, algorithm, autoplay, brands, Facebook, freebooting, Funny or Die, metrics, monetization, social network, Social Video, video ad, Video Advertising, video destination, Video Production Tips, video views, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube Updates: No Lull in War on Troll Comments, Better Mobile Experience for All

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YouTube is updating the site with 10 new shiny things to provide a better experience for all. New features include better comment management to flush out those trolls, plus access to more analytics data via mobile devices.

Posted in annotations, comments, custom thumbnails, gaming, Interactive Cards, live stream, Livestream, mobile, monetization, streaming, subscriptions, thumbnails, Twitch, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

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