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Top Ten Takeaways and Insights From #NewFronts2017

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We bring you the top takeaways, strategic insights, critical data, and trends in the digital video marketing business from the 2017 #NewFronts.

Posted in advertising, agencies, AI, BBC, Bloomberg, brands, digital media, digital video, engagement, events, Facebook, Google, IAB, live streaming, mobile, Newfronts, NowThis, programmatic, social media, sports, Turner, VICE, Video Advertising, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Snackable Content About Snacks: Why Tastemade’s Facebook Videos Are Working

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With over 24.5 Million followers on Facebook alone, Tastemade is taking full advantage of food’s online popularity. We take a closer look at how Tastemade makes their most popular videos, and how other publishers can gain some helpful tips about

Posted in award, brands, Facebook Live, Facebook Video, haul videos, live video, mobile, social media, Social Video, studios, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Group Nine Media steals the show at #NewFronts2017

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Group Nine Media is a family of digital media brands (NowThis, The Dodo, Seeker, and Thrillist) built for the mobile, social, and video-first world. It generated 3.3B video views and 96M social actions against its content in April 2017, and

Posted in brands, digital media, discovery, distribution, engagement, Facebook, Leaderboards, long-form, mobile, Newfronts, NowThis, programming, Video Industry Events, Video Production Tips, virtual reality, YouTube, YouTube Marketing Tips Tagged with: , ,

Facebook Users Find Video 5x More Engaging Than Images

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In a recent video released by Facebook, the site confirmed that users gazed at video content on Facebook and Instagram 5x longer than they did static content.

Posted in consumption, Facebook, Instagram, metrics, Millennials, mobile, short-form, smartphone, social network, Social Video, UK, United Kingdom, video marketer, Video Production Tips, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

Memo to Big Brands: Declare Victory and Advertise on YouTube Again

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YouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn’t

Posted in advertising, analytics, brands, digital video, engagement, Google, Google Display Network, metrics, mobile, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, watch page, watch time, YouTube, YouTube Marketing Tips, YouTube Partner, ^Featured Insights Tagged with: , ,

Publishers Get Ready: All Facebook Videos To Autoplay with Sound on Mobile

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Facebook has announced that all videos in the News Feed on mobile are to autoplay with sound as users scroll past. So, publishers need to ensure that any background music or sound effects enhance, rather than detract from, the viewer

Posted in audio, autoplay, Facebook, Facebook Video, mobile, Social Video, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

What Marketers Need to Know About the Changes Coming to Facebook and YouTube

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Both Facebook and YouTube have announced some pretty important changes to their video advertising formats well in advance. So what do marketers need to know to keep ahead of the game?

Posted in ads, advertising, autoplay, digital advertising, Facebook Video, formats, mobile, SnapChat, social network, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Facebook Video: Expert Insights & Latest Best Practices [Interview]

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Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren’t publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights,

Posted in algorithm, analytics, audience development, auto-play, best practices, closed captions, custom thumbnails, engagement, Facebook, Facebook Video, mobile, social media, Social Video, user experience, video discovery, video marketer, video marketing, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

Real vs Fake News: Which One Is Winning in the World of Online Video?

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‘Fake News’ is the buzzword of the moment, with the term attracting huge amounts of attention from media companies, authentic journalists, video marketers, and political observers. But is fake news really stealing views from real news when it comes to

Posted in broadcast, Buzzfeed, engagement, Facebook Video, Google News, Google Trends, Huffington Post, journalism, mobile, newspapers, NowThis, political, politics, social media, television, Tubular, VICE, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

The Value of YouTube's New End Screens Feature for Brands and Publishers

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YouTube End Screens are being rolled out to all creators, allowing you to add thumbnail overlays to the end of your videos. End Screens have the potential to drive real engagement so all brands and publishers should use them.

Posted in ads, algorithm, annotations, best practices, brands, call-to-action, end card, End Screens, engagement, mobile, thumbnails, Video Production Tips, watch time, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

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