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Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

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Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers

Posted in advertising, Adwords, Android, Apple, branded content, consumption, digital video, e-commerce, Google, iOS, Millennials, mobile, mobile advertising, Mobile Video, mobile video advertising, smartphone, strategy, tablet, TV, video ad, Video Advertising, video marketing, Video Production Tips, Video Statistics & Market Research, video views, watch time, YouTube, YouTube Marketing Tips, YouTube Red Tagged with: , ,

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

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The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US

Posted in advertising, agencies, AOL, branded video, broadcast, cable, cable TV, consumption, digital video, marketing, metrics, Mobile Video, mobile video advertising, programmatic, television, TV advertising, Video Advertising, video marketer, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile

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YouTube’s CEO Susan Wojcicki recently confirmed that the site’s three main priorities are “Mobile. Mobile. Mobile”. That shouldn’t come as a surprise to video marketers or advertisers as consumers are watching around 40 minutes of video on their mobile devices

Posted in ads, advertising, consumption, digital video, engagement, formats, Millennials, mobile, Mobile Video, mobile video advertising, research, smartphone, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Digital Video Advertising Revenues Hit Record – $1.5B Already in 2014 [Report]

Revenue from online advertising hit a record high in the U.S. in the first half of 2014 at $23.1 billion. Digital video ad revenue alone grew by 13% to $1.5 billion, but it’s Mobile that’s on target to outgrow Search

Posted in ads, advertising, automotive, brands, digital video, display advertising, IAB, mobile, Mobile Video, mobile video advertising, report, retail, Rich Media, video ad, Video Advertising, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Video Ads Land on Flipboard and They Won’t Auto-play

Hot on the heels of Spotify, another mega-site is embracing video advertising via its mobile app. This time it’s Flipboard, the content curation social platform with 100 million active users. And, unlike Facebook, the video ads won’t auto-play so the

Posted in ads, advertising, auto-play, brands, completion rates, curation, engagement, Flipboard, mobile, Mobile Video, mobile video advertising, video ad, Video Advertising, video campaign, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Americans Spend 33 Minutes a Day Watching Video on Smartphones

Not only do Americans spend 33 minutes per day watching videos on their mobile devices, but they are willing to sit through video ads of between 15-30 seconds in return for free TV or movie content. In the UK, 32%

Posted in consumption, engagement, mobile, Mobile Video, mobile video advertising, research, smartphone, streaming, TV, UK, video ad, Video Advertising, Video Production Tips, Video Trends & Research, YouTube Marketing Tips Tagged with: , ,

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