Blog Archives

Auto Added by WPeMatico

How did L’Oréal Become The Most Watched Beauty Brand in June 2016?

LOreal-Online-Video-Views-200x99

L’Oreal is the most-watched beauty brand, generating nearly 90M video views in June 2016. With over 60 different online video properties, we take a look at how L’Oreal is reaching out to consumers across the world.

Posted in Australia, beauty, brands, Brazil, engagement, Facebook, influencers, marketing, Michelle Phan, product placement, Tubular, video marketing, Video Production Tips, video views, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

YouTube's CES Keynote: Four Reasons Why Digital Video Will Win the Decade

robert-youtube-200x119

YouTube’s Robert Kyncl gave the keynote speech at ‪#‎CES2016‬, and delivered the kind of strategic insight, critical data, tactical advice, and latest trends in the digital video marketing business that will give you a colossal return on that investment. We

Posted in CES, consumption, digital video, Google, Michelle Phan, mobile, Mobile Video, Video Industry Events, video marketer, video marketing, Video Production Tips, Web Video Industry News, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Why Video Marketing is About the Audience Not the Marketers

Video-Marketing-Digital-Social-Contract-200x133

A new hard-hitting industry report argues that marketing agencies, and brands, along with old-school broadcasters and media companies are so out of touch with the new social and digital rules that they risk ending up as outcasts. Marketing is all

Posted in advertising, agencies, brands, broadcast, collaboration, digital video, engagement, Google, Michelle Phan, mobile, television, Vidcon, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers

300+ hours of video are being uploaded to YouTube every minute. That’s 18,000 hours of video uploaded every hour, or, 18,000 days of video uploaded every day. So what does that amount of content mean for advertisers who are bidding

Posted in ads, Adwords, Adwords for Video, brands, broadcast, cable, cable television, comScore Video Metrix, Michelle Phan, original content, partner program, Samsung, Time Warner, video ad, Video Advertising, Video Advertising Trends & Tips, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

ATTN YouTube: Where Are Your Sponsored Video Guidelines?

Internet video content is largely unregulated, which lends itself very well to paid advertisements appearing under the guise of genuine reviews and recommendations. Last week Twitch announced a new policy related to transparency in sponsored content and promotion. It took

Posted in ads, brands, FTC, Google, influencers, Michelle Phan, product placement, tutorial, Twitch, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Where Are Your Sponsored Content Guidelines YouTube?

Internet video content is largely unregulated, which lends itself very well to paid advertisements appearing under the guise of genuine reviews and recommendations. Last week Twitch announced a new policy related to transparency in sponsored content and promotion. It took

Posted in ads, brands, FTC, Google, influencers, Michelle Phan, product placement, tutorial, Twitch, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Forget Viral! How Industry Dynamics Drive YouTube Performance

Pixability gave attendees at the 2014 ReelSummit some exclusive brand data on YouTube, which highlighted how earned media is driving more engagement and views than branded content could ever hope to. Independent creators, and viewers with their own agendas, are

Posted in branded content, brands, earned media, engagement, keyword research, Michelle Phan, research, strategy, video marketing, Video Production Tips, Videos About Video, viral, viral video, vlogger, YouTube, YouTube Creators, youtube marketing, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Recent Comments

    Categories