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Why BeautyCon (and Other Cons) are Influencer Marketing Goldmines for Brands

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BeautyCon, and other industry events that bring enthusiastic creators and fans together over a shared passion, are an absolute goldmine for video marketing teams and brands to find influencers to endorse their product or service.

Posted in beauty, brand awareness, brands, engagement, influencer marketing, influencers, Instagram, marketing, MCN, subscribers, TubularLabs, Twitter, video marketing, Video Production Tips, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?

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Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.

Posted in ads, Adsense, call-to-action, conversion, MCN, mobile, pre-roll, Video Advertising, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

GE: Harnessing the Power of YouTube Creators to Tell Its Story [Case Study]

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Video plays a critical role in General Electric’s mission to attract new audiences. The brand has collaborated with a number of influential YouTube creators, as well as one of the biggest MCNs, Fullscreen, to find new ways to tell its

Posted in case study, digital video, fortune 500, Fullscreen, IAB, MCN, programming, social media, storytelling, strategy, video marketer, Video Production Tips, Web Series, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How to Win on YouTube with 'Reel' Video Marketer – Matt Gielen of Frederator [Interview]

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Channel Frederator is a hugely successful MCN specializing in animated content. We talked to Matt Gielen, Director of Programming and Audience Development at the network about its programming strategy, and picked up some amazing tips along the way.

Posted in algorithm, audience development, best practices, cartoon, collaboration, MCN, programming, Reel Winners, social media, social network, strategy, subscribers, thumbnails, video marketer, video marketing, Video Production Tips, watch time, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

#NewFronts 2015: Are MCNs Becoming Multi-Platform Networks (MPNs)?

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7 of the media companies presenting to advertisers at the 2015 Digital Content NewFronts are Multi-channel networks (MCNs). We take a look into why these MCNs are hosting their own events, and if they are transitioning into Multi-Platform Networks (MPNs).

Posted in MCN, Newfronts, partner program, programming, Video Advertising Trends & Tips, Video Industry Events, Video Production Tips, YouTube Marketing Tips, YouTube network Tagged with: , ,

How-to Set Up YouTube's Fan Funding Tip Jar Feature

Do you want your fans and subscribers to be able to financially contribute to your YouTube channel to allow you to create even more video content? If your account is in good standing, and you live in one of the

Posted in Adsense, crowdfunding, Fan Funding, Google, how-to, MCN, monetization, Tip Jar, tips, Video Production Tips, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips, YouTube Partner, Youtubers Tagged with: , ,

The History of Video Marketing on YouTube

The history of video marketing is constantly evolving and has been through a huge transition since it first hit the internet. In the last 20 years, we’ve been on a journey from personal, to viral, to social video marketing, and

Posted in advertising, brands, collaboration, MCN, partner program, Social Video, social video marketing, spoof, video marketer, video marketing, Video Production Tips, viral marketing, viral video, YouTube, YouTube community, YouTube Creators, youtube marketing, YouTube Marketing Tips, YouTube Partner, Youtubers Tagged with: , ,

A Day In the Life Of: A YouTube MCN Insider

Ever wondered what life is like for a top exec in a YouTube MCN, and what kind of responsibilities, and opportunities that brings on a daily basis? We get a sneak peek into a typical day…..

Posted in MCN, network, social media, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

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