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Group Nine Media steals the show at #NewFronts2017

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Group Nine Media is a family of digital media brands (NowThis, The Dodo, Seeker, and Thrillist) built for the mobile, social, and video-first world. It generated 3.3B video views and 96M social actions against its content in April 2017, and

Posted in brands, digital media, discovery, distribution, engagement, Facebook, Leaderboards, long-form, mobile, Newfronts, NowThis, programming, Video Industry Events, Video Production Tips, virtual reality, YouTube, YouTube Marketing Tips Tagged with: , ,

12 Reasons Why Video is Changing Everything for Traditional Media

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2016 sees video firmly at the forefront of consumer consumption, whatever the platform, whatever the device. Traditional media publishers and new players in digital media must deliver video content to the audience on the audience’s terms.

Posted in advertising, brands, Buzzfeed, Comscore, consumption, digital video, engagement, Facebook, live stream, long-form, Millennials, Mobile Video, programmatic, social media, streaming, video ad, Video Advertising, video marketing, Video Production Tips, virtual reality, YouTube Marketing Tips Tagged with: , ,

Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

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According to a new report, 46% of all video plays in Q4 2015 were on tablets and smartphones. It’s Millennials who are using these mobile devices, and who are forcefully driving the action in digital video. Brands take note.

Posted in brands, connected TV, consumption, digital video, engagement, long-form, Millennials, mobile, Mobile Video, report, research, short-form, smartphone, subscribers, tablet, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

Is the YouTube Algorithm Becoming Too Predictable?

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As the world’s biggest video site, YouTube is constantly updating its algorithms to best serve its users, creators, and advertising partners. But lately, it appears YouTube may favor a certain type of content – and that’s making the user experience

Posted in ads, advertising, algorithm, comments, discovery, engagement, gaming, long-form, music video, pre-roll, user experience, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How Buzzfeed is Taking Over the World – One Video at a Time

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In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take

Posted in branded video, brands, Buzzfeed, distribution, engagement, Facebook, Instagram video, Instavids, journalism, long-form, Micro Video, original content, programming, publishing, short-form, social media, Social Video, strategy, syndication, tent-pole, thumbnails, video marketing, video platforms, video production, Video Production Tips, Vine, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

By 2019, 80% of the World's Internet Traffic Will Be Video [Cisco Study]

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A new study from Cisco predicts that by 2019, video content will account for an astonishing 80% of the world’s total internet traffic. Also, the number of devices connected to the Internet in 4 years will be three times as

Posted in cat videos, Cisco, consumption, digital media, forecast, IAB, long-form, mobile, Mobile Video, network, predictions, report, research, smartphone, streaming, study, Video Production Tips, Video Statistics & Market Research, VOD, YouTube Marketing Tips Tagged with: , ,

We're All Watching More Video on Our Smartphones and Tablets [Study]

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Two new studies confirm that viewers are watching more video via their mobile devices, and the mobile device of choice for online video consumption is Apple. 48% of smartphone and tablet owners are also using apps to access that video

Posted in Adobe, Apple, browser, consumption, discovery, IAB, iOS, iPad, iPhone, long-form, mobile, Mobile Video, research, smartphone, social media, study, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Long-Form Video Content Set to Increase its Market Share [Report]

A new industry report indicates that long-form video content is poised to increase its market share as publishers develop more original programming for viewers. Long-form video advertising is also proving popular, with a 43% increase in views on long-form ad

Posted in brands, digital video, Facebook, internet marketing, long-form, marketing, original content, programming, short-form, sports, streaming, television, video ad, video marketer, Video Production Tips, Video Statistics & Market Research, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

Want Online Video Success in 2015? Then You Need to Get Social

As a brand, you may not think social video is a vital part of your digital marketing presence. But sites like Facebook, Vine, Instagram, and yes, YouTube, are where your audience are watching the videos your competitors are posting. It’s

Posted in algorithm, auto-play, exposure, Facebook, Google, Instagram, long-form, search results, short-form, social media, Social Video, strategy, Tumblr, Twitter, video discovery, video marketing, Video Production Tips, video search, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

11 Guaranteed Reasons Why No-one is Watching Your Video Content

It’s an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways

Posted in algorithm, analytics, annotations, best practices, branded content, brands, description, embed, engagement, Facebook, how-to, keyword research, long-form, optimize, Samsung, search results, social media, social network, strategy, subscribers, thumbnails, Twitter, universal search, Video Advertising, video marketer, video marketing, Video Production Tips, Video SEO, viral, watch page, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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