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How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

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In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the

Posted in advertising, best practices, brands, broadcast, case study, events, games, gaming, live stream, Live Video Streaming, Livestream, streaming, video ad, video marketer, video marketing, Video Production Tips, Web Video Industry News, Xbox, YouTube, youtube live, YouTube Marketing Tips Tagged with: , ,

Upload Periscope Streams to YouTube as Part of a Multi-Platform Video Strategy

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Video marketers should be taking advantage of all platforms to make their video content stretch as far as possible. If you are using Periscope, it’s worth thinking about uploading your best broadcasts to YouTube so you can better engage with

Posted in broadcast, exposure, live stream, Live Video Streaming, Livestream, Periscope, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube Updates: No Lull in War on Troll Comments, Better Mobile Experience for All

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YouTube is updating the site with 10 new shiny things to provide a better experience for all. New features include better comment management to flush out those trolls, plus access to more analytics data via mobile devices.

Posted in annotations, comments, custom thumbnails, gaming, Interactive Cards, live stream, Livestream, mobile, monetization, streaming, subscriptions, thumbnails, Twitch, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

A Guide to YouTube Interactive Cards ► Future of Annotations

YouTube users can finally access see annotations on their mobile devices in the form of new YouTube Cards! Creators can use the Cards to add extra interactivity to their videos, and inform the viewer about other websites, videos, playlists, fundraising,

Posted in annotations, brands, call-to-action, charities, description, Fan Funding, how-to, Kickstarter, Livestream, mobile, mobile annotations, Mobile Video, non-profit, optimization, playlists, subscribers, Video Production Tips, Video Tools & Software, watch time, YouTube, YouTube Cards, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Can Meerkat Claw its Way to the Top of the Live-streaming Video Apps?

The Meerkat app works with Twitter to bring live-streaming video to the social network, and it’s creating quite the buzz in the online video industry. As long as somebody has the link to your Meerkat stream they can view it

Posted in Android, broadcast, events, live stream, Livestream, Meerkat, Mobile Video, social media, Social Video, streaming, Twitter, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

The Benefits and Challenges of Live-streaming Video [Creators Tip #163]

The barriers to entry for live-streaming branded video content have never been lower. It’s easier than ever to broadcast a live event out to an engaged audience, but there are many factors to consider such as cost, delivery and accessibility.

Posted in branded video, broadcast, distribution, encoding, Hangouts on Air, live events, live stream, Live Video Streaming, Livestream, ReelSummit, streaming, Ustream, Video Production Tips, Videos About Video, webcasting, YouTube, YouTube Marketing Tips Tagged with: , ,

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