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YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube

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If your brand has yet to experiment with YouTube Live as part of your video marketing strategy, now is the time to try. Read our guide to ensure you are following best practices to get the most return on investment

Posted in 4K, bandwidth, best practices, broadcast, closed captions, description, live stream, live streaming, live video, Live Video Streaming, marketing, playlists, social media, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube live, YouTube Marketing Tips Tagged with: , ,

Twitter Goes Big On Live Video With Bloomberg Partnership: #NewFronts 2017

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Twitter is teaming up with Bloomberg Media to bring users the first-ever 24/7 breaking news network that will be global, live, social and streaming.

Posted in Live Video Streaming, Social Video, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Facebook Live Playbook: Best Practices and Tips for 2017 [Free White Paper]

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Facebook Live has gone from a nice-have to a must-have, and changed the way publishers distribute their content and build their subscriber base on the platform. As video dominates the Facebook user’s News Feed, live video is perhaps the best

Posted in algorithm, best practices, brands, distribution, engagement, Facebook, live stream, Live Video Streaming, marketing, metrics, Social Video, social video marketing, strategy, Tubular Insights, TubularLabs, video marketer, video marketing, video platforms, Video Production Tips, whitepaper, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My!

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We take a close look at Periscope, Facebook Live, and YouTube mobile live streaming, and how some brands and video marketers are using these platforms to their advantage.

Posted in bandwidth, best practices, brands, broadcast, distribution, Facebook, live stream, Live Video Streaming, marketing, Meerkat, mobile, optimization, Periscope, ReelSEO, social network, strategy, streaming, Twitter, video marketer, video marketing, Video Production Tips, YouTube, youtube live, YouTube Marketing Tips Tagged with: , ,

Chewbacca Mask Video Smashes Facebook Live Record: 141M Views and Counting

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Who would have thought that a video about a Chewbacca mask would not only go viral across the Internet, but would shatter all Facebook Live records in just 4 days! And, with over 140M+ views, a number of brands are

Posted in earned media, engagement, Facebook, Facebook Video, influencer marketing, live stream, Live Video Streaming, Social Video, Star Wars, streaming, unboxing, Video Production Tips, video views, viral video, YouTube Marketing Tips Tagged with: , ,

How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

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In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the

Posted in advertising, best practices, brands, broadcast, case study, events, games, gaming, live stream, Live Video Streaming, Livestream, streaming, video ad, video marketer, video marketing, Video Production Tips, Web Video Industry News, Xbox, YouTube, youtube live, YouTube Marketing Tips Tagged with: , ,

Live Streaming vs Video on Demand: Why Brands Need to Consider Both

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Adoption of live-streaming video by brands has soared in the last few years, due to apps like Periscope, and new features like Facebook Live. Even YouTube is rumored to be launching an live-streaming app called YouTube Connect. It’s a trend

Posted in algorithm, brands, engagement, Facebook, Instagram, live stream, Live Video Streaming, marketing, metrics, mobile, Periscope, social media, streaming, Twitch, Twitter, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

How To Deal With Trolls During YouTube LIVE Events

Facebook Share Twitter Share Google+ Share Watch on YouTube: http://www.youtube.com/watch?v=5JNa6ftlKTM Recently I had the “fun” experience of dealing with some trolls who decided to hijack my live streams and leave some terrible and disgusting comments. And because I was running

Posted in Blogging, comment trolls, Entrepreneurship, gideon shalwick, how to deal with trolls, how to run youtube live events, Live Video Streaming, trolls, video marketing, Video Production Tips, wirecast go, youtube live events, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How To Build A PERSONAL BRAND Through AUTHENTICITY!

Facebook Share Twitter Share Google+ Share Watch on YouTube: http://www.youtube.com/watch?v=UZF5vvt1gxA What does it really take to build a solid tribe of followers online… who hang on every word you say… and who would basically do anything you ask of them?

Posted in audience building, authentic, authenticity, Blogging, build an audience, congruency, Entrepreneurship, gideon shalwick, how to build a personal brand, Live Video Streaming, personal brand, personal branding, seth godin, tribe, tribes, video marketing, Video Production Tips, youtube live event, youtube live events, YouTube Marketing Tips Tagged with: , ,

How Twitch is Building a Huge Gamer Community to Rival YouTube

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In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that’s a huge marketing

Posted in events, games, gaming, live stream, Live Video Streaming, mobile, sports, streaming, Twitch, Video Production Tips, video views, watch time, Xbox, YouTube, YouTube Marketing Tips Tagged with: , ,

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