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How Red Bull Quietly Changed its Video Marketing Strategy

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These days, Red Bull is as much of a media company as it is an energy drink brand. But the company has been changing its video marketing strategy over the past year despite the fact that the rest of the

Posted in advertising, brands, digital video, engagement, Facebook Video, Instagram, live stream, marketing, Red Bull, sports, tent-pole, Tubular, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Facebook Live Playbook: Best Practices and Tips for 2017 [Free White Paper]

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Facebook Live has gone from a nice-have to a must-have, and changed the way publishers distribute their content and build their subscriber base on the platform. As video dominates the Facebook user’s News Feed, live video is perhaps the best

Posted in algorithm, best practices, brands, distribution, engagement, Facebook, live stream, Live Video Streaming, marketing, metrics, Social Video, social video marketing, strategy, Tubular Insights, TubularLabs, video marketer, video marketing, video platforms, Video Production Tips, whitepaper, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

A Day in The Life Of: Head of Programming at Viral Video Sensation Jukin Media

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Jukin Media is home to some of the most famous viral clips on the Internet, and if you have ever searched for fail videos or cute animal clips, the chances are you have landed on a channel owned by the

Posted in brands, compilations, distribution, engagement, Facebook, live stream, programming, Social Video, sponsorship, strategy, subscribers, Tubular, user-generated content, video marketing, video platforms, Video Production Tips, video views, viral video, Web Series, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Top 10 Things You Need To Know About Using Copyrighted Music On YouTube

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Do you want to use music in your YouTube videos but are unsure about the copyright issues? Do you want to use licensed tracks but not sure where to start? We answer 10 of the most pressing questions that creators

Posted in broadcast, copyright, education, Facebook, fair use, legal, licensing, live stream, parody, streaming, subscription service, subscriptions, Video & The Law, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

How The New York Times is Embracing Digital Video to Ensure its Future

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The New York Times launched back in 1851 with a promise to post “all the news that’s fit to print’. But times are changing, and this world-famous news brand is turning to online video in a bid to retain, and

Posted in brands, digital video, Facebook, interactive video, journalism, live stream, Newfronts, newspapers, NYTimes, smartphone, storytelling, strategy, Tubular, video marketing, Video Production Tips, virtual reality, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

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The 2016 Rio Olympics are over and we know who won: NBC’s multi-platform coverage of the games. What lessons can brands, agencies, publishers, and video marketers learn about the type Olympics video content that got the most views?

Posted in advertising, broadcast, Content ID, engagement, Facebook Video, live stream, metrics, NBC, olympics, research, sports, tent-pole, Tubular, user-generated content, video ad, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

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The 2016 Olympics is a major tent-pole event for video marketers. But even though the Games have started, there are still huge opportunities for engaging with an audience via live-streaming, and breaking news content.

Posted in broadcast, Facebook, live stream, NBC, olympics, original content, SnapChat, social media, streaming, television, tent-pole, video marketer, video marketing, Video Production Tips, viral marketing, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My!

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We take a close look at Periscope, Facebook Live, and YouTube mobile live streaming, and how some brands and video marketers are using these platforms to their advantage.

Posted in bandwidth, best practices, brands, broadcast, distribution, Facebook, live stream, Live Video Streaming, marketing, Meerkat, mobile, optimization, Periscope, ReelSEO, social network, strategy, streaming, Twitter, video marketer, video marketing, Video Production Tips, YouTube, youtube live, YouTube Marketing Tips Tagged with: , ,

How My Cupcake Addiction Found A Delicious Recipe for Working with Brands

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My Cupcake Addiction video content has generated nearly 1 Billion views on YouTube and Facebook. The woman behind the sweet treat empire has worked with a number of brands along the way, and tells us what makes for the sweetest

Posted in brands, collaboration, exposure, Facebook Video, influencers, Instagram, live stream, marketing, paid media, social media, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

12 Brand New Slides Every Video Marketer Should Read Right Now

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The legendary Mary Meeker has released 213 brand new state-of-the-internet slides for 2016. Here’s the insights, trends, and new data that video marketers NEED to know.

Posted in advertising, broadcast, consumption, digital advertising, engagement, Facebook, Google, India, live stream, mobile, SnapChat, social media, social network, statistics, streaming, Twitter, user-generated content, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

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