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The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

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BBC News is available to viewers around the world, and at NewFronts 2017, the organization confirmed its commitment to continue making in depth news stories available to all.

Posted in BBC, broadcast, international, journalism, Newfronts, news and politics, political, social media, television, Video Industry Events, video marketer, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017

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The New York Times wants to maintain its reputation as a credible news organization, and is pitching a ‘brand safe’ environment that distances itself away from less credible news sources on Facebook, social media or Google.

Posted in ad campaign, advertising, agencies, brand awareness, digital video, Facebook, Google, journalism, marketing, metrics, Newfronts, NYTimes, storytelling, Twitter, video ad, Video Advertising, Video Industry Events, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Real vs Fake News: Which One Is Winning in the World of Online Video?

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‘Fake News’ is the buzzword of the moment, with the term attracting huge amounts of attention from media companies, authentic journalists, video marketers, and political observers. But is fake news really stealing views from real news when it comes to

Posted in broadcast, Buzzfeed, engagement, Facebook Video, Google News, Google Trends, Huffington Post, journalism, mobile, newspapers, NowThis, political, politics, social media, television, Tubular, VICE, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How The New York Times is Embracing Digital Video to Ensure its Future

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The New York Times launched back in 1851 with a promise to post “all the news that’s fit to print’. But times are changing, and this world-famous news brand is turning to online video in a bid to retain, and

Posted in brands, digital video, Facebook, interactive video, journalism, live stream, Newfronts, newspapers, NYTimes, smartphone, storytelling, strategy, Tubular, video marketing, Video Production Tips, virtual reality, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How Buzzfeed is Taking Over the World – One Video at a Time

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In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take

Posted in branded video, brands, Buzzfeed, distribution, engagement, Facebook, Instagram video, Instavids, journalism, long-form, Micro Video, original content, programming, publishing, short-form, social media, Social Video, strategy, syndication, tent-pole, thumbnails, video marketing, video platforms, video production, Video Production Tips, Vine, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

VICE News: Using Social Video to Target and Engage Millennials

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VICE has become one of the world’s leading go-to news and current affairs resources for under 34 year olds. How? By bringing back good old-fashioned journalism in the digital video age.

Posted in 18-34, brands, broadcast, demographics, digital video, documentary, Instagram, international, journalism, Millennials, original content, political, social network, strategy, TubularLabs, Twitter, VICE, video marketing, Video Production Tips, Vine, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

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