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How-to Record 4K Video on Your New iPhone 6s, 6s Plus

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The new iPhone 6s and 6s Plus models come with 4K recording functionality, but not as standard. We show you how to enable this functionality in three very easy steps.

Posted in 4K, Apple, camera, film, formats, iOS, iPhone, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

We're All Watching More Video on Our Smartphones and Tablets [Study]

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Two new studies confirm that viewers are watching more video via their mobile devices, and the mobile device of choice for online video consumption is Apple. 48% of smartphone and tablet owners are also using apps to access that video

Posted in Adobe, Apple, browser, consumption, discovery, IAB, iOS, iPad, iPhone, long-form, mobile, Mobile Video, research, smartphone, social media, study, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Apple Watch: Non-branded Video Views Outperform Apple by 10:1

Apple created an enormous buzz when it officially launched its new iPhone-compatible smartwatch last week. But of the 22 million video views generated for ‘Apple Watch’ content in the last 7 days, only 2 million belong to the brand itself.

Posted in Apple, branded video, brands, engagement, Facebook, iPad, iPhone, parodies, review, smosh, subscribers, TubularLabs, user-generated content, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, video views, wearables, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research

New research by Google confirms that views of unboxing videos increased by 57% in 2014, generating an incredible 1 Billion views since January alone. 1 in 5 of us has watched an unboxing video, and 62% of consumers have stated

Posted in beauty, brands, Disney, earned media, Google, influencers, iPhone, parody, research, review, search results, unboxing, video marketing, Video Production Tips, video views, Xbox, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

A new report confirms that branded video views hit an all-time high in Q3 2014, an increase of 73% from this time last year. Video campaigns for smartphones, plus enormous residual interest from the World Cup, generated 2.9 Billion views

Posted in ads, Apple, branded video, brands, digital video, earned media, iPhone, marketing, Nike, report, research, Samsung, smartphone, soccer, strategy, video ad, Video Advertising, video campaign, Video Production Tips, Video Trends & Research, video views, YouTube Marketing Tips Tagged with: , ,

Will iPhone 6 YouTube Meme Hurt Samsung Too? #BendGate

Unless you’ve been living under a rock, you’ve heard about the bendy iPhone 6 Plus and the #BendGate meme that has tarnished Apple’s reputation. The biggest sales ever of the newest product from technology’s most beloved brand took a big

Posted in Apple, brands, earned media, iOS, iPhone, parody, Samsung, unboxing, Video Production Tips, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Correct Vertical YouTube Videos With This Nifty 2 Second Trick

Although it would be super-cool if everyone that filmed video on their mobile devices shot the footage in landscape, that’s not always realistic. However, you can be pro-active and use one of the little tricks that the Internet offers to

Posted in Android, iOS, iPhone, mobile, smartphone, user experience, video apps, Video Production Tips, Video Tools & Software, YouTube, YouTube Marketing Tips Tagged with: , ,

Videos Are Coming to the App Store: Tips for Marketers and Developers

With more than 1.2 million iOS apps now available in the App Store, many developers struggle to stand out from the crowd. Many have used video to build awareness for their app outside the App Store, but to woo potential

Posted in Adobe, Adobe Premiere, ads, Apple, Final Cut, Final Cut Pro, how-to, iMovie, infographic, iOS, iPad, iPhone, marketing, mobile, QuickTime, screencast, strategy, Techsmith, tips, video apps, video marketing, video production, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Three Ways to Optimize Your Videos for Mobile

To get the most out of your video marketing, you need to discover where your target audience is and hang out in the spaces where they get their resources and information. Much of that audience will browse the web on

Posted in annotations, distribution, iPhone, mobile, Mobile Video, optimize, smartphone, tablet, video campaign, video email, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

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