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We're All Watching More Video on Our Smartphones and Tablets [Study]

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Two new studies confirm that viewers are watching more video via their mobile devices, and the mobile device of choice for online video consumption is Apple. 48% of smartphone and tablet owners are also using apps to access that video

Posted in Adobe, Apple, browser, consumption, discovery, IAB, iOS, iPad, iPhone, long-form, mobile, Mobile Video, research, smartphone, social media, study, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Apple Watch: Non-branded Video Views Outperform Apple by 10:1

Apple created an enormous buzz when it officially launched its new iPhone-compatible smartwatch last week. But of the 22 million video views generated for ‘Apple Watch’ content in the last 7 days, only 2 million belong to the brand itself.

Posted in Apple, branded video, brands, engagement, Facebook, iPad, iPhone, parodies, review, smosh, subscribers, TubularLabs, user-generated content, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, video views, wearables, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Videos Are Coming to the App Store: Tips for Marketers and Developers

With more than 1.2 million iOS apps now available in the App Store, many developers struggle to stand out from the crowd. Many have used video to build awareness for their app outside the App Store, but to woo potential

Posted in Adobe, Adobe Premiere, ads, Apple, Final Cut, Final Cut Pro, how-to, iMovie, infographic, iOS, iPad, iPhone, marketing, mobile, QuickTime, screencast, strategy, Techsmith, tips, video apps, video marketing, video production, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

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