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Video Advertisers: Your Target Audience is Watching and Engaging via Mobile


Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers

Posted in advertising, Adwords, Android, Apple, branded content, consumption, digital video, e-commerce, Google, iOS, Millennials, mobile, mobile advertising, Mobile Video, mobile video advertising, smartphone, strategy, tablet, TV, video ad, Video Advertising, video marketing, Video Production Tips, Video Statistics & Market Research, video views, watch time, YouTube, YouTube Marketing Tips, YouTube Red Tagged with: , ,

How-to Record 4K Video on Your New iPhone 6s, 6s Plus


The new iPhone 6s and 6s Plus models come with 4K recording functionality, but not as standard. We show you how to enable this functionality in three very easy steps.

Posted in 4K, Apple, camera, film, formats, iOS, iPhone, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

We're All Watching More Video on Our Smartphones and Tablets [Study]


Two new studies confirm that viewers are watching more video via their mobile devices, and the mobile device of choice for online video consumption is Apple. 48% of smartphone and tablet owners are also using apps to access that video

Posted in Adobe, Apple, browser, consumption, discovery, IAB, iOS, iPad, iPhone, long-form, mobile, Mobile Video, research, smartphone, social media, study, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Generate More Video Views With Facebook's Call-to-action Feature

Did you know you can guide users into watching a brand or campaign video with Facebook’s free Call-to-action feature for Business pages? We show you how, and suggest what kind of video content would work well.

Posted in Android, brands, call-to-action, Facebook, iOS, Social Video, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

Will iPhone 6 YouTube Meme Hurt Samsung Too? #BendGate

Unless you’ve been living under a rock, you’ve heard about the bendy iPhone 6 Plus and the #BendGate meme that has tarnished Apple’s reputation. The biggest sales ever of the newest product from technology’s most beloved brand took a big

Posted in Apple, brands, earned media, iOS, iPhone, parody, Samsung, unboxing, Video Production Tips, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Correct Vertical YouTube Videos With This Nifty 2 Second Trick

Although it would be super-cool if everyone that filmed video on their mobile devices shot the footage in landscape, that’s not always realistic. However, you can be pro-active and use one of the little tricks that the Internet offers to

Posted in Android, iOS, iPhone, mobile, smartphone, user experience, video apps, Video Production Tips, Video Tools & Software, YouTube, YouTube Marketing Tips Tagged with: , ,

Videos Are Coming to the App Store: Tips for Marketers and Developers

With more than 1.2 million iOS apps now available in the App Store, many developers struggle to stand out from the crowd. Many have used video to build awareness for their app outside the App Store, but to woo potential

Posted in Adobe, Adobe Premiere, ads, Apple, Final Cut, Final Cut Pro, how-to, iMovie, infographic, iOS, iPad, iPhone, marketing, mobile, QuickTime, screencast, strategy, Techsmith, tips, video apps, video marketing, video production, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Spotify To Run Video Ads in Exchange for 30 Mins of Free Music

Lovers of free music should be thrilled to hear that Spotify will be rolling out a half hour of it via its mobile app in exchange for simply watching a video ad. In a new trial, due for release later

Posted in Android, brands, iOS, mobile, music video, smartphone, Spotify, streaming, tablet, video ad, Video Advertising, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

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