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It’s Tough to Make Predictions, Especially About the Future of Video Marketing

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The online video ecosystem can change overnight, with new platforms, features, and functionality coming and going. Forecasting strategic insights, critical data, tactical advice, and trends in the digital video marketing business, can be tricky. But it’s vital that video marketing

Posted in digital video, Facebook Video, forecast, Google, Google Trends, Instagram, internet marketing, March Madness, metrics, mobile, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube Trends Tagged with: , ,

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

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Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets.

Posted in ads, best practices, branded content, brands, corporate, demographics, Facebook, Google, influencers, Instagram, internet marketing, Mobile Video, paid media, research, smartphone, strategy, video marketer, video marketing, video platforms, Video Production Tips, video views, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

VidCon 2015 Haul: Trends, Strategic Insights, Critical Data, and Tactical Advice

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VidCon 2015 was a must-attend event for brands and video marketing teams, and we bring you news on the latest trends in the digital video marketing business, along with strategic insights, critical data, and tactical advice from the Industry Track.

Posted in brands, collaboration, digital video, Facebook, gaming, internet marketing, Jim Louderback, Meerkat, mobile, monetization, presentation, ReelSEO, subscriptions, Super Bowl, TubularLabs, Twitter, Vessel, Vidcon, VidCon 2015, Video Industry Events, video marketing, Video Production Tips, Video Statistics & Market Research, Vine, YouTube, YouTube Creators, YouTube Marketing Tips, YouTube stars, ^Featured Insights Tagged with: , ,

YouTube Celebrates 5 Years of TrueView With New Interactive Cards

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YouTube are introducing Interactive Cards for TrueView ads, a new feature which will make video ads a much more engaging, and interactive experience for viewers. The Cards will work across all screens and all devices, including mobile.

Posted in ads, annotations, brands, call-to-action, connected TV, engagement, formats, internet marketing, metrics, mobile, mobile annotations, playlists, video ad, Video Advertising, Video Advertising Trends & Tips, video marketer, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

Long-Form Video Content Set to Increase its Market Share [Report]

A new industry report indicates that long-form video content is poised to increase its market share as publishers develop more original programming for viewers. Long-form video advertising is also proving popular, with a 43% increase in views on long-form ad

Posted in brands, digital video, Facebook, internet marketing, long-form, marketing, original content, programming, short-form, sports, streaming, television, video ad, video marketer, Video Production Tips, Video Statistics & Market Research, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

Doritos 'Crash the Super Bowl' Video Contest Wins the Big Brand Game

The ‘Crash the Super Bowl’ competition, held by Doritos, is the largest online video contest in the world, and a huge driver of traffic to the Doritos website. Sure, the winner can expect some spectacular prizes, but it’s the brand

Posted in ads, advertising, brands, commercial, contest, Hollywood, internet marketing, Social Video, Super Bowl, television, video ad, Video Advertising Trends & Tips, video contest, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

12 of the Best Vines, Instavids, and Facebook Videos for the 2014 Holidays

We’ve seen some fantastic video marketing campaign for the holidays, and here’s our round up of the best Vines, Instagram, and Facebook videos of the 2014 festive season.

Posted in advertising, Christmas, Facebook, holidays, Instagram, internet marketing, Micro Video, short-form, Social Video, video marketer, video marketing, Video Production Tips, Vine, YouTube Marketing Tips Tagged with: , ,

Forget Video Marketing, It’s All About Social Media Marketing

Perhaps online video marketers and video content producers would get a seat at the table and bigger budgets if they positioned YouTube as the second largest social media site instead of the largest video sharing site. YouTube only started to

Posted in content marketing, Google Trends, internet marketing, Market Share, Nielsen, social media, social media marketing, video marketing, Video Production Tips, video search, Video Trends & Research, Yahoo, YouTube, YouTube Marketing Tips Tagged with: , ,

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