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YouTube, Facebook and India: Online Video's Biggest Sleeping Giant?

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India is already the second largest market, after the United States, for YouTube, Facebook, and many other video platforms. But with 37% year-on-year growth in Internet users, the potential audience for online video content in India could go off the

Posted in Facebook, Google, India, international, mobile, video marketing, video platforms, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Online Video: How Consumers Use Resources to Research and Buy

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Google’s ‘Consumer Barometer’ gives video marketing teams an insight into how shoppers are using the Internet and video to research, review, compare, and purchase goods and services across the world. With data in 10 product categories across 45 countries, it’s

Posted in connected devices, digital video, international, mobile, sales, video marketer, video marketing, Video Production Tips, Video SEO, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]

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Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful ‘Find Yours’ campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.

Posted in international, mobile, social media, storytelling, strategy, travel, Twitter, user-generated content, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

VICE News: Using Social Video to Target and Engage Millennials

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VICE has become one of the world’s leading go-to news and current affairs resources for under 34 year olds. How? By bringing back good old-fashioned journalism in the digital video age.

Posted in 18-34, brands, broadcast, demographics, digital video, documentary, Instagram, international, journalism, Millennials, original content, political, social network, strategy, TubularLabs, Twitter, VICE, video marketing, Video Production Tips, Vine, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Why the New Kraft Heinz Company Needs to Raise its Game on YouTube

Kraft and Heinz have announced they are to merge, creating the fifth-largest food and beverage company in the world. This business move creates a potential goldmine for the new company in terms of increased engagement and visibility on YouTube, a

Posted in ads, brands, demographics, engagement, Google, international, marketing, Millennials, related channels, strategy, subscribers, subscriptions, video marketer, Video Production Tips, YouTube, YouTube Channel, YouTube community, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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