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Even Influencers Need Influencers: Why Micro-Influencers Matter for Social Video Campaigns

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Influencers are building their own brands online using curated “communities” of micro-influencers to promote their products. We take a look at how micro-influencers have become an essential part of social video marketing.

Posted in brands, celebrity, influencers, Instagram, Instagram video, marketing, micro-influencers, social media, Social Video, video campaign, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

How Social Video Helped Kat Von D Build a Beauty Empire

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Kat Von D, tattoo artist & reality TV star, partnered with Sephora in 2008 to launch Kat Von D Beauty, and has since built an impressive cosmetics empire with the help of social video.

Posted in beauty, brands, celebrity, Facebook Video, influencers, Instagram video, marketing, Social Video, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

5 Brands and Publishers Killing It with Instagram Video in 2017

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Instagram is one of the top destination sites for short-form video content. For brands and video marketers interested in upping their own Instagram game, here are five examples of brands currently finding great success on the platform.

Posted in Buzzfeed, engagement, Instagram, Instagram video, Instavids, meme, NBA, Social Video, sports, strategy, video marketer, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

How Luxury Brands Perform Differently When it Comes to Online Video [Report]

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How are luxury brands leveraging video, and what type of video content is working for them? A new study from OMD EMEA and Tubular Labs reveals vital social video insights across select sectors of the luxury industry.

Posted in advertising, beauty, brands, engagement, Facebook, influencers, Instagram, Instagram video, marketing, report, Social Video, study, Tubular, video platforms, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

User-generated March Madness Videos Explode on Instagram

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Engagement on March Madness Instagram video content has exploded compared to last year. Instagram engagement increased by 127% compared to content uploaded during the 2016 March Madness two-week window.

Posted in engagement, Facebook, Instagram video, March Madness, metrics, social media, Social Video, sports, subscribers, Super Bowl, Tubular, Video Production Tips, viral video, YouTube Marketing Tips Tagged with: , ,

6 of the Best Branded Instagram Videos March 2017

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As brands continue to produce innovative short-form snackable video content on Instagram, we take a look at some of the best uploads to the micro-video platform in March 2017.

Posted in algorithm, branded content, brands, engagement, Instagram, Instagram video, Instavids, Micro Video, optimization, publishing, social media, Social Video, video platforms, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

6 of the Best Branded Instagram Videos February 2017

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As brands continue to produce innovative short-form snackable video content on Instagram, we take a look at some of the best uploads to the micro-video platform in January 2017.

Posted in algorithm, branded content, brands, engagement, Instagram, Instagram video, Instavids, Micro Video, optimization, publishing, social media, Social Video, video platforms, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

7 of the Best Branded Instagram Videos January 2017

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As brands continue to produce innovative short-form snackable video content on Instagram, we take a look at some of the best uploads to the micro-video platform in January 2017.

Posted in algorithm, branded content, brands, engagement, Instagram, Instagram video, Instavids, Micro Video, optimization, publishing, social media, Social Video, video platforms, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

6 of the Best Branded Instagram Videos November 2016

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As brands continue to produce innovative short-form snackable video content on Instagram, we take a look at some of the best uploads to the micro-video platform in November 2016.

Posted in algorithm, branded content, brands, engagement, Instagram, Instagram video, Instavids, Micro Video, optimization, publishing, social media, Social Video, video platforms, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

The Most Viewed Social Videos of 2016 (and What Media Companies Can Learn From This List)

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We take a look at the most watched videos across the main social platforms for 2016, and highlight what publishers and media companies can learn about the kind of content that goes viral.

Posted in brands, Buzzfeed, engagement, Facebook Video, Instagram video, metrics, Social Video, Super Bowl, tent-pole, TubularLabs, video marketing, Video Production Tips, Video Statistics & Market Research, video views, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

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