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Destruction Content Is Blowing Up on YouTube

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Destruction-based videos have exploded on social video, particularly on YouTube. In fact, views for this very niche content have increased 366% year-on-year on that platform.

Posted in brands, influencers, marketing, Reddit, slow motion, TubularLabs, video platforms, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Channel, youtube live, youtube marketing, YouTube Marketing Tips, YouTube Trends Tagged with: , ,

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns

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L’Oréal is doing things right when it comes to influencer marketing – from smart segmentation to working with up-and-coming micro-influencers. Let’s take a look at the different aspects of L’Oréal’s strategy to find out what’s working for them.

Posted in advertising, beauty, brands, engagement, Facebook, influencer marketing, influencers, micro-influencers, Social Video, video campaign, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Even Influencers Need Influencers: Why Micro-Influencers Matter for Social Video Campaigns

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Influencers are building their own brands online using curated “communities” of micro-influencers to promote their products. We take a look at how micro-influencers have become an essential part of social video marketing.

Posted in brands, celebrity, influencers, Instagram, Instagram video, marketing, micro-influencers, social media, Social Video, video campaign, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

How Social Video Helped Kat Von D Build a Beauty Empire

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Kat Von D, tattoo artist & reality TV star, partnered with Sephora in 2008 to launch Kat Von D Beauty, and has since built an impressive cosmetics empire with the help of social video.

Posted in beauty, brands, celebrity, Facebook Video, influencers, Instagram video, marketing, Social Video, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

News and Sports Publishers Back Sponsored Video to Win

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Over 47K sponsored videos have already been uploaded to Facebook in 2017, generating a staggering 5B views, and 122M engagements. Sponsored video content is driving a huge amount of views and engagement, particularly for news and sports publishers.

Posted in advertising, Buzzfeed, engagement, Facebook, influencers, news and politics, NowThis, Social Video, sponsored video, Tubular, Video Advertising, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

How Luxury Brands Perform Differently When it Comes to Online Video [Report]

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How are luxury brands leveraging video, and what type of video content is working for them? A new study from OMD EMEA and Tubular Labs reveals vital social video insights across select sectors of the luxury industry.

Posted in advertising, beauty, brands, engagement, Facebook, influencers, Instagram, Instagram video, marketing, report, Social Video, study, Tubular, video platforms, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How The Enthusiast Network Became the Top Auto-related Video Content Brand in the US

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The Enthusiast Network (TEN) routinely pulls in over three billion monthly video views from more than 160 million fans across all its platforms. Find out the strategy behind the #1 auto-related video content brand in the U.S.

Posted in Amazon, brands, broadcast, consumption, digital video, engagement, events, Facebook, Facebook Live, Google, influencers, Livestream, marketing, NBC, original content, Tubular, Twitch, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Cassandra Bankson: A Day in the Life Of an Influencer and Brand Ambassador

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The world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to

Posted in advertising, beauty, brands, demographics, engagement, Facebook, influencers, Instagram, marketing, social media, video marketing, Video Production Tips, video views, webinar, YouTube, YouTube Marketing Tips Tagged with: , ,

Beauty on YouTube: Brands, Influencers and the Millennial Woman

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Did you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty

Posted in beauty, brands, demographics, engagement, influencer marketing, influencers, TubularLabs, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Tubular Labs Announces 2016 #VideoAces Awards – Are You a Winner?

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There were 13 Trillion video views generated in 2016, and today Tubular Labs announced the #VideoAces Awards, honoring the top 52 winners in online video, including the most-watched media companies, brands, and personalities from YouTube, Facebook, and Vine in the

Posted in awards, branded content, brands, Buzzfeed, Facebook, influencers, Leaderboards, NBA, NowThis, Red Bull, Tubular, TubularLabs, Video Industry Events, Video Production Tips, Video Statistics & Market Research, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

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