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Cassandra Bankson: A Day in the Life Of an Influencer and Brand Ambassador

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The world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to

Posted in advertising, beauty, brands, demographics, engagement, Facebook, influencers, Instagram, marketing, social media, video marketing, Video Production Tips, video views, webinar, YouTube, YouTube Marketing Tips Tagged with: , ,

Beauty on YouTube: Brands, Influencers and the Millennial Woman

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Did you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty

Posted in beauty, brands, demographics, engagement, influencer marketing, influencers, TubularLabs, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Tubular Labs Announces 2016 #VideoAces Awards – Are You a Winner?

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There were 13 Trillion video views generated in 2016, and today Tubular Labs announced the #VideoAces Awards, honoring the top 52 winners in online video, including the most-watched media companies, brands, and personalities from YouTube, Facebook, and Vine in the

Posted in awards, branded content, brands, Buzzfeed, Facebook, influencers, Leaderboards, NBA, NowThis, Red Bull, Tubular, TubularLabs, Video Industry Events, Video Production Tips, Video Statistics & Market Research, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

The Millennial Woman on YouTube [Report and Webinar Playback]

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A new report from Tubular Labs on The Millennial Woman on YouTube is a must-see for media companies and brands. It highlights the buying and lifestyle preferences of the demographic, helping publishers to better curate content to appeal to and

Posted in influencers, Millennials, research, TubularLabs, Video Production Tips, webinar, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Branded Content & Online Video: Top Takeaways from Three Industry Leaders

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There are a huge number of opportunities around online video, but how can brands successfully monetize and thrive in this rapidly changing world? Three top industry thought leaders share their knowledge about branded content in the online video space.

Posted in branded content, brands, collaboration, gaming, influencers, Microsoft, subscribers, TubularLabs, Twitch, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

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In the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

Posted in Adwords, B2B, B2C, brands, content marketing, conversion, digital video, engagement, Facebook, Google, influencer marketing, influencers, metrics, social media, social media marketing, Social Video, Tubular, video marketer, video marketing, video platforms, video player, Video Production Tips, video strategies, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned Content

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When it comes to online video views, gaming is one of the most popular topics ever. Such is the popularity of user-generated content, all of the top 10 gaming franchises earn the majority of their views via Influencers, not via

Posted in branded video, brands, games, gaming, influencers, marketing, Microsoft, Minecraft, Nintendo, Social Video, Tubular Insights, TubularLabs, video game, Video Production Tips, video views, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How SketchShe are Turning Viral Video Success into Long-term Business Success

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SketchShe, the comedy threesome that went viral with their lip sync videos, share some insight into working with brands, and turning viral video success into long-term business success.

Posted in actors, Australia, beauty, brands, collaboration, end slate, Facebook, influencers, Instagram, social media, Vidcon, video marketing, Video Production Tips, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

Pokémon Go Outplays Minecraft to Become Most Watched Gaming Video Content

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It’s only been a few weeks since the Pokémon Go app was released around the world, but in that time Pokémon Go related content has generated nearly 50% more cross-platform video views than Minecraft uploads.

Posted in brands, engagement, Facebook, games, gaming, influencers, Minecraft, Netflix, NowThis, social media, Social Video, Tubular, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

How did L’Oréal Become The Most Watched Beauty Brand in June 2016?

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L’Oreal is the most-watched beauty brand, generating nearly 90M video views in June 2016. With over 60 different online video properties, we take a look at how L’Oreal is reaching out to consumers across the world.

Posted in Australia, beauty, brands, Brazil, engagement, Facebook, influencers, marketing, Michelle Phan, product placement, Tubular, video marketing, Video Production Tips, video views, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

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