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What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns

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L’Oréal is doing things right when it comes to influencer marketing – from smart segmentation to working with up-and-coming micro-influencers. Let’s take a look at the different aspects of L’Oréal’s strategy to find out what’s working for them.

Posted in advertising, beauty, brands, engagement, Facebook, influencer marketing, influencers, micro-influencers, Social Video, video campaign, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Why Musical.ly Is a Shoe-In for Branded Influencer Video Marketing

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The social video sharing app Musical.ly has 130M users, and with 12M new videos uploaded per day, brands shouldn’t ignore this opportunity to collaborate with influencers on the app.

Posted in advertising, brand awareness, branded content, brands, collaboration, influencer marketing, lip sync, live stream, live streaming, Livestream, Musical.ly, Social Video, Vidcon, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

VidCon Europe 2017: 15 Takeaways for the Online Video Industry

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VidCon came to Europe last week. Catch our top tips and takeaways plus our exclusive interview with VidCon co-founder and YouTube superstar Hank Green.

Posted in advertising, algorithm, branded video, conference, custom thumbnails, Facebook, influencer marketing, Instagram, Jim Louderback, original content, programmatic, SnapChat, social media, Social Video, tips, Tubular, Vidcon, Video Advertising, Video Industry Events, video marketing, video platforms, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Beauty on YouTube: Brands, Influencers and the Millennial Woman

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Did you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty

Posted in beauty, brands, demographics, engagement, influencer marketing, influencers, TubularLabs, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

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In the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

Posted in Adwords, B2B, B2C, brands, content marketing, conversion, digital video, engagement, Facebook, Google, influencer marketing, influencers, metrics, social media, social media marketing, Social Video, Tubular, video marketer, video marketing, video platforms, video player, Video Production Tips, video strategies, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Online Video Metrics that Really Matter for Media Companies, Publishers, and Creators

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Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.

Posted in analytics, brand awareness, content marketing, digital video, earned media, engagement, Facebook Video, gaming, influencer marketing, metrics, mobile, social media marketing, TubularLabs, video marketer, video marketing, video platforms, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Top Vine Stars & Most-Watched Vine Creators: June 2016 Leaderboard

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According to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for June 2016 include Bleacher Report, NBA, and MLB, as well as top Influencers Lele Pons, and Thomas Sanders.

Posted in advertising, brands, influencer marketing, influencers, Leaderboards, Micro Video, Social Video, Twitter, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, Vine, YouTube Marketing Tips Tagged with: , ,

9 Ways to Rock Your YouTube Influencer Marketing Campaigns

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Are you getting the best ROI from your Influencer marketing campaigns on YouTube? We take a look at 9 ways you can rock your digital video strategy to get the most out of your content.

Posted in Adwords, analytics, beauty, brand awareness, brands, conversion, FTC, influencer marketing, influencers, Instagram, Instagram video, metrics, playlists, pre-roll, social media, social network, sponsorship, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Chewbacca Mask Video Smashes Facebook Live Record: 141M Views and Counting

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Who would have thought that a video about a Chewbacca mask would not only go viral across the Internet, but would shatter all Facebook Live records in just 4 days! And, with over 140M+ views, a number of brands are

Posted in earned media, engagement, Facebook, Facebook Video, influencer marketing, live stream, Live Video Streaming, Social Video, Star Wars, streaming, unboxing, Video Production Tips, video views, viral video, YouTube Marketing Tips Tagged with: , ,

Top 7 Social Video Tips & Takeaways from Social Media Marketing World

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There were some amazing takeaways and tips for brands, creators, and video marketers from this year’s Social Media Marketing World. We’re a long way from the days when social media marketers viewed video and YouTube as a small piece of

Posted in content marketing, Facebook Video, Google, influencer marketing, Instagram, SnapChat, Social Video, tips, Twitter, Video Industry Events, video marketer, video marketing, video platforms, Video Production Tips, Vine, YouTube, youtube live, YouTube Marketing Tips Tagged with: , ,

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