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Do You Really Know the Impact of Social Video on Your Brand?

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With 75% of mobile Internet traffic predicted to be video content by 2020, brands needs to work with new metrics to determine how their content is performing across social video platforms like Facebook, YouTube, Twitter, Instagram, and Vine. We take

Posted in advertising, analytics, best practices, brands, Buzzfeed, digital advertising, engagement, Facebook, Google, IAB, Instagram, marketing, metrics, social media, social media marketing, social network, Social Video, video marketer, video marketing, Video Production Tips, Video Tools & Software, Vine, YouTube, YouTube Analytics, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Ad Blocking: The Real Economic Impact on Small Video Publishers

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Ad blocking software is causing real harm to small video creators who rely on the revenue generated by carrying advertising. With 34% of U.S. adults actively using apps to block ads, we look at the effect on video publishers of

Posted in ads, advertising, IAB, Millennials, paywall, report, statistics, Video Advertising, video marketer, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

Is 'Attention' the New Metric Video Advertisers Need to Pay Attention To?

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Impressions have always been the standard metric when it comes to video advertising, but there’s a new KPI in town – the ‘Attention Index’. This measures the shift in consumers’ attention, and the impact that has on ad effectiveness. Is

Posted in ads, advertising, analytics, AOL, digital video, IAB, metrics, Millennials, research, survey, television, video ad, Video Advertising, Video Production Tips, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

GE: Harnessing the Power of YouTube Creators to Tell Its Story [Case Study]

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Video plays a critical role in General Electric’s mission to attract new audiences. The brand has collaborated with a number of influential YouTube creators, as well as one of the biggest MCNs, Fullscreen, to find new ways to tell its

Posted in case study, digital video, fortune 500, Fullscreen, IAB, MCN, programming, social media, storytelling, strategy, video marketer, Video Production Tips, Web Series, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

By 2019, 80% of the World's Internet Traffic Will Be Video [Cisco Study]

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A new study from Cisco predicts that by 2019, video content will account for an astonishing 80% of the world’s total internet traffic. Also, the number of devices connected to the Internet in 4 years will be three times as

Posted in cat videos, Cisco, consumption, digital media, forecast, IAB, long-form, mobile, Mobile Video, network, predictions, report, research, smartphone, streaming, study, Video Production Tips, Video Statistics & Market Research, VOD, YouTube Marketing Tips Tagged with: , ,

We're All Watching More Video on Our Smartphones and Tablets [Study]

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Two new studies confirm that viewers are watching more video via their mobile devices, and the mobile device of choice for online video consumption is Apple. 48% of smartphone and tablet owners are also using apps to access that video

Posted in Adobe, Apple, browser, consumption, discovery, IAB, iOS, iPad, iPhone, long-form, mobile, Mobile Video, research, smartphone, social media, study, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

What I Learned by Missing the First Week of Digital Content NewFronts

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The 2015 Digital Content #NewFronts kicked off in NYC last week, but there was still a lot for brands and video marketers to learn even if they couldn’t attend in person.

Posted in advertising, auto-play, autoplay, branding, Facebook Video Ads, IAB, metrics, Newfronts, Pew Research, programming, research, Video Advertising, Video Industry Events, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Facebook and Freebooting: Is Enough Being Done to Protect Video Creators?

Freebooting is the act of uploading other people’s original content for personal gain, and it is becoming a huge issue in online video. Facebook doesn’t have a comprehensive copyright tracking feature right now, and too many users are getting away

Posted in ads, Content ID, copyright, digital media, embed, Facebook, Google, IAB, lawsuit, Social Video, Video Production Tips, YouTube, YouTube Creators, YouTube Marketing Tips Tagged with: , ,

Digital Video Advertising Revenues Hit Record – $1.5B Already in 2014 [Report]

Revenue from online advertising hit a record high in the U.S. in the first half of 2014 at $23.1 billion. Digital video ad revenue alone grew by 13% to $1.5 billion, but it’s Mobile that’s on target to outgrow Search

Posted in ads, advertising, automotive, brands, digital video, display advertising, IAB, mobile, Mobile Video, mobile video advertising, report, retail, Rich Media, video ad, Video Advertising, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Unruly Rolls Out Nielsen OCR for Video Advertisers, Marketers

Three-quarters of video views happen outside of YouTube, so it’s vital that publishers and advertisers have the data available to measure reach, share, and performance. Nielsen Online Campaign Ratings provides clients with those metrics, and they have partnered with Unruly

Posted in ad campaign, digital video, IAB, metrics, Nielsen, pre-roll, programmatic, Social Video, video ad, Video Advertising, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

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