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Big Brands Back Big Investment in Online Video

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The 2016 NewFronts showcased a host of new online video initiatives from big brands like The New York Times, Hulu, Hearst, and Playboy. We take a look at how media companies are investing big in video content in 2016.

Posted in advertising, brands, cat videos, digital video, distribution, Facebook, Fullscreen, Hulu, Instagram video, Newfronts, original content, SnapChat, storytelling, video ad, video marketer, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

44% of U.S. Broadband Users Watch Online Video Via a Games Console

9 out of 10 U.S. homes are connected to the Internet via a Broadband Internet connection, and a staggering 44% of those households watch non-gaming online video apps like Netflix, Amazon Prime, and Hulu Plus via their gaming consoles. 40%

Posted in broadband, connected TV, consumption, games, Hulu, Netflix, Nintendo, OTT, Playstation, PS4, streaming, video apps, Video Production Tips, Video Trends & Research, Xbox, YouTube Marketing Tips Tagged with: , ,

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