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How Home Depot is Winning with How-To Video Content

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Video is an excellent way to promote how-to content, especially for brands. The Home Depot is one company that is providing extra value to customers with tutorials and informational videos based around the products it sells. It’s a great example

Posted in brand awareness, branding, custom thumbnails, engagement, hero, hub, hygiene, marketing, tent-pole, video campaign, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Have a Break, Have a YouTube Video with KITKAT

Nestlé and YouTube are partnering on a new advertising campaign for the KITKAT chocolate bar in the UK. But it is the confectionary brand’s collaborations with well-known YouTube creators that is driving real engagement online.

Posted in Android, brands, collaboration, engagement, Google, hero, hub, hygiene, influencers, mobile, strategy, TubularLabs, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How-to Recreate YouTube's Hero, Hub, Hygiene Strategy For Your Brand [#TubeTalk #63]

YouTube’s much talked-about Hero, Hub and Hygiene strategy offers a solid content marketing structure for your videos. But how do brands recreate that strategy so their content generates the engagement they need? We discuss this all-important topic on this week’s

Posted in advertising, brands, Dollar Shave Club, hero, how-to, hub, hygiene, influencers, podcast, pre-roll, strategy, TubeTalk, video marketing, Video Production Tips, viral video, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

Super Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking

Posted in advertising, brands, case study, commercial, engagement, events, football, Google, hero, hub, hygiene, marketing, sports, strategy, Super Bowl, super bowl ads, tent-pole, Video Advertising, Video Advertising Trends & Tips, video marketer, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How YouTube Collaborations Can Drive a Hero, Hub, Hygiene Marketing Strategy

The YouTube Creator Playbook for Brands recommends the ‘Hero, Hub, and Hygiene’ strategy for branded video creation. Collaborating with independent YouTube creators on each of these different types of videos gives brands a huge opportunity to reach a wider audience.

Posted in advertising, beauty, brands, collaboration, engagement, haul videos, hero, hub, hygiene, marketing, strategy, unboxing, Video Production Tips, viral, YouTube, YouTube Channel, YouTube Creator Playbook, YouTube Creators, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

How-to Create Videos Around YouTube Tent-Pole Programming [#TubeTalk #47]

Creating video content around tent-pole events such as festive holidays, or big sporting occasions, is a very efficient way of maximizing your video marketing opportunities. But what is tent-pole programming, and how long before an event should you post your

Posted in brands, Google Trends, hero, hub, hygiene, playlists, podcast, programming, tent-pole, tutorial, video marketing, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]

We’re all about YouTube Playlists on this week’s ReelSEO TubeTalk podcast. We discuss creation, curation, and why Playlists are an essential way to drive Watch Time, which is YouTube’s number one ranking factor.

Posted in end card, end slate, hero, hub, hygiene, playlists, podcast, ReelSEO, video marketing, Video Production Tips, watch time, YouTube, YouTube Channel, YouTube community, youtube marketing, YouTube Marketing Tips, YouTube optimization Tagged with: , ,

Cosmetics Brands are Missing the YouTube Boat on Halloween

The most successful YouTube beauty vloggers create engaging content around events like Halloween, and many have already published make-up tutorial videos in the lead up to the annual spookfest. But brands are still failing to take full advantage of YouTube

Posted in brands, curation, earned media, engagement, hero, hub, hygiene, influencers, marketing, strategy, tent-pole, tutorial, Video Production Tips, vlog, vlogger, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

How YouTube Influencers are Driving Sigma Beauty’s Success

Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How

Posted in affiliate marketing, best practices, brands, earned media, hero, hub, hygiene, influencers, share of voice, social media, strategy, user-generated content, Video Production Tips, vlog, vlogger, YouTube, YouTube Channel, YouTube community, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

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