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How GoPro and ULTA Beauty Get Video Embedding Right

We take a look at two brands – GoPro and ULTA Beauty – who have found a rewarding way of embedding YouTube videos and playlists on their sites. It’s a video marketing strategy that has benefited both their websites and

Posted in beauty, brand awareness, brands, engagement, GoPro, haul videos, optimize, players, related channels, sales, strategy, subscribers, TubularLabs, user experience, video marketer, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How YouTube Collaborations Can Drive a Hero, Hub, Hygiene Marketing Strategy

The YouTube Creator Playbook for Brands recommends the ‘Hero, Hub, and Hygiene’ strategy for branded video creation. Collaborating with independent YouTube creators on each of these different types of videos gives brands a huge opportunity to reach a wider audience.

Posted in advertising, beauty, brands, collaboration, engagement, haul videos, hero, hub, hygiene, marketing, strategy, unboxing, Video Production Tips, viral, YouTube, YouTube Channel, YouTube Creator Playbook, YouTube Creators, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

Why Every Brand Needs to Create Haul Videos For The Holidays

Haul videos are astonishingly popular on YouTube. It’s a trend that brands need to leverage all year round, but especially in the holiday season. Haul Videos are so influential they are one of the major drivers of earned media to

Posted in beauty, brands, Christmas, collaboration, Google, haul videos, holidays, subscribers, unboxing, Video Production Tips, YouTube, YouTube community, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

Back to School Trends on YouTube are a Lesson in Holiday Marketing

The back to school season is becoming the unofficial start to holiday shopping. According to a new Google survey, 15% of consumers start shopping for the holiday season in July, and another 5% were expected to start before Labor Day.

Posted in brands, haul videos, influencers, marketing, mobile, sales, smartphone, streaming, video marketer, video marketing, Video Production Tips, Video Trends & Research, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips, YouTube stars Tagged with: , ,

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