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Video Will Account for 79% of Global Internet Traffic by 2020 (So Increase Your Video Marketing Budget NOW)

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Cisco predicts that video will account for a staggering 79% of global Internet traffic by 2020, so now is the right time to increase your video marketing budget and resources, and lock down your video content strategy.

Posted in analytics, B2B, B2C, best practices, brand awareness, Cisco, content marketing, digital video, engagement, Facebook, Google, social media, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

The Top Trends and Insights for Video Marketing in 2017

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In the ever-changing world of online video, we take an in-depth look at the top trends and insights for video marketing in 2017.

Posted in brands, content marketing, Facebook Video, Google, Instagram, Millennials, SnapChat, statistics, streaming, Tubular Insights, Twitter, video marketer, video marketing, Video Production Tips, Vine, virtual reality, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Online Video Metrics that Really Matter for Brand Advertisers & Their Agencies

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We’ve already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention

Posted in ad campaign, ads, advertising, Adwords, agencies, conversion, CPV, engagement, Facebook, Google, metrics, unboxing, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

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In the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

Posted in Adwords, B2B, B2C, brands, content marketing, conversion, digital video, engagement, Facebook, Google, influencer marketing, influencers, metrics, social media, social media marketing, Social Video, Tubular, video marketer, video marketing, video platforms, video player, Video Production Tips, video strategies, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

12 Brand New Slides Every Video Marketer Should Read Right Now

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The legendary Mary Meeker has released 213 brand new state-of-the-internet slides for 2016. Here’s the insights, trends, and new data that video marketers NEED to know.

Posted in advertising, broadcast, consumption, digital advertising, engagement, Facebook, Google, India, live stream, mobile, SnapChat, social media, social network, statistics, streaming, Twitter, user-generated content, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

29 Big Online Video Marketing Statistics That Media Brands Need to Know 

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Traditional media brands need to incorporate digital video as part of their marketing strategy in 2016 and beyond. We take a look at 29 tweetable reasons why.

Posted in brands, broadcast, cable TV, digital video, Facebook, Facebook Video, Google, mobile, Mobile Video, native advertising, network, SnapChat, statistics, video ad, Video Advertising, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV Shows

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In its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined, and that brands who advertise on YouTube rather than TV during primetime reach 56% more of

Posted in advertising, brands, digital video, Google, marketing, mobile, Newfronts, programmatic, Sesame Street, TV advertising, Video Advertising, video marketing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Channel, YouTube Creators, YouTube Marketing Tips, YouTube stars Tagged with: , ,

How to Use Sequential Retargeting in Google Adwords for YouTube

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Did you know that you can use sequential retargeting as part of your Google Adwords for YouTube advertising campaign? By specifically targeting viewers based on their previous actions, you can return different content based on where they are in the

Posted in advertising, Adwords, analytics, brands, Google, marketing, remarketing, retargeting, strategy, video ad, Video Advertising, Video Production Tips, YouTube, youtube advertising, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Top 7 Social Video Tips & Takeaways from Social Media Marketing World

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There were some amazing takeaways and tips for brands, creators, and video marketers from this year’s Social Media Marketing World. We’re a long way from the days when social media marketers viewed video and YouTube as a small piece of

Posted in content marketing, Facebook Video, Google, influencer marketing, Instagram, SnapChat, Social Video, tips, Twitter, Video Industry Events, video marketer, video marketing, video platforms, Video Production Tips, Vine, YouTube, youtube live, YouTube Marketing Tips Tagged with: , ,

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