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AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest Trends

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Artificial intelligence, machine learning, and big data are transforming the online video and internet marketing industries. Video publishers need to keep on top of the latest trends if they want to keep ahead of the game.

Posted in AI, analytics, big data, engagement, Google, machine learning, marketing, monetization, research, Tubular, video ad, Video Advertising, video marketer, Video Production Tips, Video Technology, YouTube, YouTube Analytics, YouTube Marketing Tips Tagged with: , ,

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

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Video advertising has its roots in the ‘magazine format’ used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

Posted in ads, advertising, algorithm, commercial, digital video, engagement, Google, programmatic, sponsored video, television, Tubular, Video Advertising, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips, YouTube Partner Tagged with: , ,

How The Enthusiast Network Became the Top Auto-related Video Content Brand in the US

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The Enthusiast Network (TEN) routinely pulls in over three billion monthly video views from more than 160 million fans across all its platforms. Find out the strategy behind the #1 auto-related video content brand in the U.S.

Posted in Amazon, brands, broadcast, consumption, digital video, engagement, events, Facebook, Facebook Live, Google, influencers, Livestream, marketing, NBC, original content, Tubular, Twitch, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Memo to Big Brands: Declare Victory and Advertise on YouTube Again

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YouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn’t

Posted in advertising, analytics, brands, digital video, engagement, Google, Google Display Network, metrics, mobile, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, watch page, watch time, YouTube, YouTube Marketing Tips, YouTube Partner, ^Featured Insights Tagged with: , ,

A Day in the Life Of: Head of Brand Partnerships at ATTN:

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ATTN:, one of the most impactful video publishers around, works with brands and companies to create engaging, custom content across a variety of media platforms. We talk to its Head of Brand Partnerships about the company’s branded content strategy and

Posted in ads, ATTN, audience development, branded content, brands, engagement, Facebook, Google, Instagram, marketing, metrics, partnership, social media, Social Video, statistics, TubularLabs, video marketing, Video Production Tips, viral video, YouTube Marketing Tips Tagged with: , ,

Video Will Account for 79% of Global Internet Traffic by 2020 (So Increase Your Video Marketing Budget NOW)

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Cisco predicts that video will account for a staggering 79% of global Internet traffic by 2020, so now is the right time to increase your video marketing budget and resources, and lock down your video content strategy.

Posted in analytics, B2B, B2C, best practices, brand awareness, Cisco, content marketing, digital video, engagement, Facebook, Google, social media, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

The Top Trends and Insights for Video Marketing in 2017

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In the ever-changing world of online video, we take an in-depth look at the top trends and insights for video marketing in 2017.

Posted in brands, content marketing, Facebook Video, Google, Instagram, Millennials, SnapChat, statistics, streaming, Tubular Insights, Twitter, video marketer, video marketing, Video Production Tips, Vine, virtual reality, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Online Video Metrics that Really Matter for Brand Advertisers & Their Agencies

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We’ve already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention

Posted in ad campaign, ads, advertising, Adwords, agencies, conversion, CPV, engagement, Facebook, Google, metrics, unboxing, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

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In the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

Posted in Adwords, B2B, B2C, brands, content marketing, conversion, digital video, engagement, Facebook, Google, influencer marketing, influencers, metrics, social media, social media marketing, Social Video, Tubular, video marketer, video marketing, video platforms, video player, Video Production Tips, video strategies, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

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