Blog Archives

Auto Added by WPeMatico

A Day in the Life Of: An Intern at YouTube Channel Funhaus

funhaus-youtube-200x147

At one point, everyone in this industry was a newcomer. That’s why here at Tubular we wanted to get the perspective of someone who’s just starting his career in online video and why the industry matters to him, as part

Posted in comedy, funhaus, funny, gaming, rooster teeth, subscribers, Video Production Tips, YouTube, YouTube Channel, YouTube community, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Branded Content & Online Video: Top Takeaways from Three Industry Leaders

branded-content-and-online-video-200x133

There are a huge number of opportunities around online video, but how can brands successfully monetize and thrive in this rapidly changing world? Three top industry thought leaders share their knowledge about branded content in the online video space.

Posted in branded content, brands, collaboration, gaming, influencers, Microsoft, subscribers, TubularLabs, Twitch, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Online Video Metrics that Really Matter for Media Companies, Publishers, and Creators

Online-Video-Metrics-that-Really-Matter-for-Media-Companies-Publishers-and-Creators-200x129

Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.

Posted in analytics, brand awareness, content marketing, digital video, earned media, engagement, Facebook Video, gaming, influencer marketing, metrics, mobile, social media marketing, TubularLabs, video marketer, video marketing, video platforms, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned Content

top-gaming-franchises-video-views-200x133

When it comes to online video views, gaming is one of the most popular topics ever. Such is the popularity of user-generated content, all of the top 10 gaming franchises earn the majority of their views via Influencers, not via

Posted in branded video, brands, games, gaming, influencers, marketing, Microsoft, Minecraft, Nintendo, Social Video, Tubular Insights, TubularLabs, video game, Video Production Tips, video views, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Pokémon Go Outplays Minecraft to Become Most Watched Gaming Video Content

Pokemon-Go-Video-200x133

It’s only been a few weeks since the Pokémon Go app was released around the world, but in that time Pokémon Go related content has generated nearly 50% more cross-platform video views than Minecraft uploads.

Posted in brands, engagement, Facebook, games, gaming, influencers, Minecraft, Netflix, NowThis, social media, Social Video, Tubular, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

Halo-5-Guardians-200x113

In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the

Posted in advertising, best practices, brands, broadcast, case study, events, games, gaming, live stream, Live Video Streaming, Livestream, streaming, video ad, video marketer, video marketing, Video Production Tips, Web Video Industry News, Xbox, YouTube, youtube live, YouTube Marketing Tips Tagged with: , ,

How Twitch is Building a Huge Gamer Community to Rival YouTube

twitch-video-views-200x133

In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that’s a huge marketing

Posted in events, games, gaming, live stream, Live Video Streaming, mobile, sports, streaming, Twitch, Video Production Tips, video views, watch time, Xbox, YouTube, YouTube Marketing Tips Tagged with: , ,

Top YouTube Videos, Ads, and Game Trailers of 2015

top-youtube-videos-2015-200x106

It’s that time of the year again, where we take a look back at some of top YouTube videos, ads, and game trailers of 2015. This review gives video marketers the chance to glean any strategic insights or spot any

Posted in engagement, gaming, Millennials, mobile, music video, smartphone, Super Bowl, video marketing, Video Production Tips, viral, YouTube, youtube advertising, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Gaming on YouTube: The New Gaming PR Machine

gaming-on-youtube-200x133

Gaming on YouTube has been around since the platform launched, but recently the work of video game content creators has received the exposure and respect it deserves both from other gamers as well as major game publishers alike.

Posted in discovery, exposure, games, gaming, guest, influencers, marketing, PewDiePie, podcast, strategy, Twitch, video game, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

PewDiePie: YouTube Channel Review – Through the 'Reel' Wringer

PewDiePie-YouTube-Channel-Review-200x113

Want to know what makes superstar gamer PewDiePie so successful on YouTube? Our ‘Through the Wringer’ series takes a deep dive into his channel to review the content, promotion, optimization, and community strategy of the world’s biggest YouTube star.

Posted in description, engagement, games, gaming, optimization, original content, PewDiePie, Reel Videos, strategy, subscribers, Through the Wringer, video game, Video Production Tips, viral, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Recent Comments

    Categories