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Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned Content

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When it comes to online video views, gaming is one of the most popular topics ever. Such is the popularity of user-generated content, all of the top 10 gaming franchises earn the majority of their views via Influencers, not via

Posted in branded video, brands, games, gaming, influencers, marketing, Microsoft, Minecraft, Nintendo, Social Video, Tubular Insights, TubularLabs, video game, Video Production Tips, video views, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Pokémon Go Outplays Minecraft to Become Most Watched Gaming Video Content

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It’s only been a few weeks since the Pokémon Go app was released around the world, but in that time Pokémon Go related content has generated nearly 50% more cross-platform video views than Minecraft uploads.

Posted in brands, engagement, Facebook, games, gaming, influencers, Minecraft, Netflix, NowThis, social media, Social Video, Tubular, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

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In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the

Posted in advertising, best practices, brands, broadcast, case study, events, games, gaming, live stream, Live Video Streaming, Livestream, streaming, video ad, video marketer, video marketing, Video Production Tips, Web Video Industry News, Xbox, YouTube, youtube live, YouTube Marketing Tips Tagged with: , ,

How Twitch is Building a Huge Gamer Community to Rival YouTube

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In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that’s a huge marketing

Posted in events, games, gaming, live stream, Live Video Streaming, mobile, sports, streaming, Twitch, Video Production Tips, video views, watch time, Xbox, YouTube, YouTube Marketing Tips Tagged with: , ,

Gaming on YouTube: The New Gaming PR Machine

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Gaming on YouTube has been around since the platform launched, but recently the work of video game content creators has received the exposure and respect it deserves both from other gamers as well as major game publishers alike.

Posted in discovery, exposure, games, gaming, guest, influencers, marketing, PewDiePie, podcast, strategy, Twitch, video game, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

PewDiePie: YouTube Channel Review – Through the 'Reel' Wringer

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Want to know what makes superstar gamer PewDiePie so successful on YouTube? Our ‘Through the Wringer’ series takes a deep dive into his channel to review the content, promotion, optimization, and community strategy of the world’s biggest YouTube star.

Posted in description, engagement, games, gaming, optimization, original content, PewDiePie, Reel Videos, strategy, subscribers, Through the Wringer, video game, Video Production Tips, viral, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Brofresco: YouTube Channel Review – Through the 'Reel' Wringer

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Video marketing series ‘Through the Wringer’ takes an in-depth look at a YouTube channel and reviews the content, programming, marketing, and audience strategy for any tips and strategy tricks to pass onto other creators and marketers. This week, Brofresco gets

Posted in description, end card, engagement, games, gaming, niche, optimization, programming, Reel Videos, strategy, subscribers, Through the Wringer, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW

Did you know that 15% of all YouTube content revolves around video games? Minecraft takes the top spot for most views, with PewDiePie the most subscribed to YouTube gaming channel. Video gaming content also generates nearly twice as much engagement

Posted in analytics, earned media, engagement, games, infographic, marketing, Minecraft, PewDiePie, strategy, subscribers, unboxing, video game, Video Production Tips, video views, Xbox, YouTube, YouTube Analytics, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has

Posted in Adwords, content marketing, earned media, engagement, games, influencers, Minecraft, Nintendo, players, strategy, streaming, subscribers, Twitch, unboxing, video game, video marketing, Video Production Tips, Video Sharing, viral, Xbox, YouTube, youtube advertising, YouTube Channel, YouTube community, YouTube Creators, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

How One Twitch Channel Boosted Video Views By 380% in a Day

Reel Gamer is a resource that helps gamers build their audience, both on Twitch, and on YouTube. The site created specific video content around a particular event, and generated a huge 380% increase in views on Twitch overnight. Read about

Posted in engagement, games, influencers, live events, live stream, sports, strategy, streaming, tips, Twitch, video marketing, video platforms, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

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