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GE: Harnessing the Power of YouTube Creators to Tell Its Story [Case Study]


Video plays a critical role in General Electric’s mission to attract new audiences. The brand has collaborated with a number of influential YouTube creators, as well as one of the biggest MCNs, Fullscreen, to find new ways to tell its

Posted in case study, digital video, fortune 500, Fullscreen, IAB, MCN, programming, social media, storytelling, strategy, video marketer, Video Production Tips, Web Series, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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